#154055

Member Strategy Consultant

Location:
Louisville, KY
Job Terms:
Temporary
Salary:
W2, Hourly, Depends on Experience
Posted By:
Kimberley Strayer
Date:
11/07/2019

Job Description:

As a company whose primary focus is on the well-being of its members, our Client is dedicated to shifting perceptions of the health insurance industry.  They believe their role goes beyond that of a provider to that of a well-being partner who will empower customers to live a life that’s healthy, active, and rewarding.

Against that backdrop, Humana is building a best-in-class Member Engagement Marketing organization to provide a deeper understanding of consumers and Humana members. The Member Strategy team within Member Engagement Marketing leads member strategies in order to more effectively engage and retain members. To assist in developing and implementing personalized, consumer-centric experiences, we seek an innovative and entrepreneurial mind to be our Consultant, Member Strategy Activation.  This position focuses on driving the activation of our consumer-centric approach through member strategy development and execution.  In addition, the Consultant, Member Strategy Activation leverages consumer analytics in order to develop insights for engagement strategies, build highly effective interventions, member journeys, and programs to improve customer engagement, retention, and health outcomes. To be successful, this role requires strong health care and strategic marketing acumen, experience in marketing strategy, campaign/population testing, and business/marketing analysis and intelligence.  In addition, the creation and execution of effective strategies is highly dependent on driving thought leadership and change management that foster the creation of a member-centric strategy, community, and enterprise.

Are you ready to create something that will have a lasting impact on how a major healthcare company does business? Humana’s Member Engagement Marketing organization is doing just that – and more. If you have excelled in your career in a consumer-centric marketing role, we would like to talk with you.

Key Responsibilities

Member Engagement Marketing provides the business with a deeper understanding of Humana’s consumers and members.  The Consultant, Member Strategy Activation analyzes and synthesizes consumer insights alongside the Member Strategy Lead in order to test and build strategies that improve engagement, member-centricity, and business performance.  The Consultant, Member Strategy Activation do the following:

  • Develop a working knowledge of the company, its products, the healthcare industry, and the regulatory agencies that govern us in order to support the development of strategies.
  • Participate in the cross-functional, collaborative eco-system between key business partners, including member strategy teams, marketers, and business owners, in order to develop consumer-centric strategies that drive value to the member and the business.
  • Leverage analytical and consumer insights to inform/design cohort specific experiences and learning agendas
  • Participate in the build and implementation of marketing strategies.
  • Activate member strategies by building tests and study designs that support continuous innovation and learning of our segmentation.
  • Curate and maintain tools that enable Member Strategy and business partners, including member profiles, snapshots, strategy plans, etc.
  • Create content for leadership/executive presentations that communicate opportunities and progress.
  • Promote the expanded adoption of our segmentation and consumer-centric strategies to internal customers.

 

Requirements:

Key Competencies

Interpersonal Effectiveness: Understands oneself, effectively manages emotions, listens and communicates with respect, and builds trusting relationships.

Customer Focus: Connects meaningfully with customers to build emotional engagement and customer advocacy. Simplifies complexity and integrates internal efforts to deliver an optimal customer experience.

Pursues Excellence: Seeks out learning, strives to develop and expand personally, and continuously helps others upgrade their capability to contribute to Humana.

Collaborates: Engages others by gathering multiple views and being open to diverse perspectives, focusing on a shared purpose that puts Humana's overall success first.

Our Ideal Candidate

The successful candidate has a Bachelor’s degree and 3-5 years of strategic marketing experience, including:

  1. End to End campaign/communication management (strategy to execution to reporting)
  2. Experimentation and testing from campaign optimization testing to innovation pilots
  3. Development of data in various stages and formats to derive insights for action

In addition, the following qualifications and personal attributes are sought:

Base Experience/Role Essentials

  • Master deep understanding of member segments to build a relevant consumer experience while maximizing results.
  • Strong, demonstrated skills measuring marketing campaigns and developing insights from analysis, both quantitative and qualitative
  • Strong, demonstrated strategic, analytical thinking and consulting skills; organized and detail-oriented
  • Demonstrate a thorough understanding of business, marketing strategy, lead generation, digital marketing, and content marketing
  • Enthusiasm and motivation essential; Ability to think proactively and creatively; A confident change-agent; Strong selling and presentation skills (oral and written)
  • Ability to lead and influence business colleagues  
  • Ability to thrive in an agile environment, drive decision making, navigate the organization, and build strong relationships
  • Ability to lead, influence, and collaborate in a cross-functional environment including to senior leadership
  • Demonstrated ability to lead projects, keep them moving and bring to successful fruition
  • Excellent communication skills, written and verbal; strong inter-personal skills; able to communicate at all levels of an organization
  • Familiar with ground-level development/start-ups; Has experience in building as she/he goes and quickly course correct, if necessary
  • Establish self as connective innovator that drives and manages organizational change by tapping into the knowledge and creativity of teams across the organization.
  • Ability to identify financial drivers, create financial models and business cases, define and communicate cost and benefit

Reporting Relationships

  • You will report to the Senior Member Strategy Consultant. This area is under the leadership of the Director of Member Engagement Marketing and the office of the Chief Consumer Officer.