Marketing Consultant - Loyalty and Personalization Analytics

Job Terms:
Start date:
Posted By:
Lauren Rosner

Job Description:

The Loyalty and Personalization (L&P) Consultant job will build, execute, and measure cross-channel campaigns to deliver highly personalized offers and communications to our ExtraCare customers. Ability to multitask several requests, quickly assemble data and generate impactful insights in a fast paced environment are necessary characteristics to succeed in this role.

•Build and execute campaign segmentation plans in CRM campaign tool.
•Collaborate with business partners on effective campaign execution strategy and best practices.
•Write queries to run complex test vs. control analysis on campaign data.
•Manage business rules and campaign suppressions to ensure customer targeting quality
•Generate campaign analytics to understand the effectiveness of L&P programs.
•Deliver insights around L&P programs to enhance future programs.
•Present findings to the Merchandise leadership team and various other functional groups throughout retail.

3+ years experience in an cross-channel campaign execution role using IBM Unica, Adobe Campaign, or comparable tools.
•3+ years in an analytical role coupled with leadership capabilities
•Highly proficient use of SQL for extraction and manipulation of data; Advanced Microsoft Excel and Microsoft Power Point skills
•Experience using SAS a plus
•Analytical mindset with detail orientation
•Ability to multi-task several concurrent requests
•Ability to quickly pull together data and generate impactful insights to create and deliver presentations to management to concisely explain complex analytical finding to non-analytic peers and internal customers.
•Solid understanding of retail and/or data driven marketing

High School Diploma or GED required. Bachelors degree in related field or equivalent work experience preferred.

Client Description:

Our client is a Fortune 100 Retail and Healthcare company!