Marketing Specialist

Belmont, CA
Job Terms:
W2 Hourly DOE
Start date:
Posted By:
Alex McGhee

Job Description:

Sr. Marketing Specialist 

– Primary responsibility is to own the Promotional Content Approval Process, proactively managing deadlines, reviewers and stakeholders – daily
o Work independently or with minimal supervision
o Leads content review and approval processes
o Stays in the loop on upcoming functionality changes to the PCAP Software tool and communicates as appropriate
o Trains new users and coordinates their onboarding
o Creates best practices
o Maintains legacy portals through sunsetting while also maintaining content on the Marketing Asset Portal
o Acts as a resource to others to answer questions and source content where approprite
o Fosters relationships with the team of reviewers to help ensure deadlines are met
– Participates as a member of the Diagnostics Information Solutions Communications Team
– Collaborates with DIS Team to collect and assimilate information on new product launches, press releases, newsletters, and other relevant communications
– Manages the creation, development, and execution of Marketing Communciation materials (electronic and print) on-time, within budget, and in alignment with business objectives
– Assists in roll-out of marketing programs to global affiliates
– Maintains LCT intranet content, and jointly provides content for the Internet
– Helps manage vendors to deliver quality products and tracks costs to a defined budget
– Ensures vendors are compliant with all processes and procedures including legal, procurement and finance

– Assists and participates in the creation of product launch materials
– Provides assistance with roll-out of marketing programs
– Manages workload/projects with management coaching
– May perform other duties and special projects or assigned

– Able to learn new digital tools and technologies with ease
– Proficient in MS Office (PowerPoint, Word, Excel), Adobe Creative Suite, and email
automation tools/services
– Detail-oriented; able to manage multiple priorities
– Project management skills
– Ability to work in a team environment
– Ability to learn and follow processes and procedures necessary to develop, route and
release controlled marketing collateral within a highly regulated industry
– Strong interpersonal skills with ability to build quality relationships
– Strong written and oral communication skills
– Ability to work with minimal supervision in a fast-paced, entrepreneurial and dynamic
– Ability to work in cross-functional teams and highly matrixed environments
– Ability to follow client branding to ensure that marketing deliverables meet divisional
and corporate brand standards and aligns with global brand objectives

– Four years minimum, five years preferred, of successful, increasing responsibility in
corporate marketing, promotional marketing communications, administrative and/or
related business experience
– At least one year of relevant experience in diagnostics, medical device or healthcare
related industry strongly preferred