Web Analytics Manager

Somerville, MA
Job Terms:
Posted By:
Dove Ryan

Job Description:

The Analytics department is responsible for delivering thoughtful measurement strategies and analytics implementations that allow our clients to make data-driven marketing decisions. The team provides a variety of services for our clients which include strategy & planning, implementation, and reporting. The analytics team also works closely with other company staff by providing data as an input to UX, design, strategy, or development decisions.

The Web Analytics Manager is responsible for managing and executing on client needs related to website, search, and user analytics. We’re looking for a self-starter with a background in analytics who can easily put clients at ease while discussing technical topics. The Analytics Manager should motivates others through their passion for analytics and thinks holistically about client needs and asks. The analytics team is small but growing and its manager will provide a mix of client services and team supervision. The Analytics Manager’s broad responsibilities include consulting and executing on web analytics configurations; data analysis and reporting; goal definition and KPI measurement planning; technical and strategic SEO; involvement in larger strategic discussions; and consulting directly with clients.


  • Assist the team leader in mentoring and coaching a team of Digital Marketing Analysts
  • Serve as an internal thought leader and liaison to internal departments and clients
  • Consult directly with clients to understand their holistic needs and how they can be addressed via analytics
  • Collaborate with cross-functional teams to define digital goals and KPIs
  • Perform in-depth data analysis and reporting, surfacing actionable recommendations in line with goals and KPIs
  • Manage and execute tagging and custom configurations within analytics platforms
  • Maintain and promote governance around analytics and SEO
  • Propose, manage, and execute A/B tests and personalization strategies
  • Keep pace with industry changes, technologies, and strategies




Client Description:

Core Company Values

  • Take the Long View - Ensure the company is built to last
  • Be Courageous - Make the right decisions even when they aren't the easiest decisions
  • Be Genuine - Bring honesty and authenticity to all that you do
  • Work with Focus + Passion - Display purpose and pride in your work and never stop learning


Skills & Qualifications

  • Excellent time management skills and ability to manage a diverse portfolio of clients
  • Strong interpersonal skills and ability to confidently present to client stakeholders
  • Excellent written and verbal communication skills, including data storytelling and the ability to articulate the strategic value of analytics
  • Strong expertise in Google Analytics and Google Tag Manager, Tealium and/or Adobe Dynamic Tag Manager
  • Working knowledge of data visualization tools, such as Tableau and Google Data Studio
  • Working knowledge of HTTP, HTML, and Regex
  • Working knowledge of JavaScript and jQuery preferred but not required

Experience and Education

  • Degree from a 4-year institution
  • 4-6+ years of relevant professional work experience in analytics, digital marketing, consulting, and/or advertising
  • Experience mentoring and coaching junior teammates
  • Experience with in-depth data analysis and reporting
  • Experience defining digital goals and KPIs
  • Experience independently building compelling presentations in PowerPoint or Google Slides
  • Experience with A/B testing and personalization tools, such as VWO and Optimizely
  • Experience with marketing automation platforms such as HubSpot or Marketo preferred
  • Involvement in the web analytics community, newsgroups, networking groups, and forums preferred