#153809

Marketing Specialist (Must be Google Ad Certified!)

Location:
San Francisco, CA
Job Terms:
Temporary
Salary:
DOE
Start date:
11/01/2019
Posted By:
Corey King
Date:
10/31/2019

Job Description:

Responsibilities:

• Own the optimization and management of paid search accounts across Google and Bing, including structure & targeting improvements, search query mining, keyword expansion, landing page testing and improvement of bid management processes. 

• Proactively find new opportunities for growth and efficiency gains.

• Analyze performance at various levels of granularity, synthesize the most meaningful insights, and communicate those findings to senior leadership.

• Research and leverage SEM industry trends and competitive analysis to inform marketing strategies.

• Share learnings and best practices regularly with the rest of the search team, including both SEM and SEO specialists.

• Collaborate closely with teammates from different functions such as engineering, product, design, legal, sales, and finance.

• Own relationships with vendor teams and agencies.

Skills:

• Google ads certified, Google analytics, SQL, Advanced analytics skills. 

• Minimum of 2+ years experience managing paid search accounts.

• Strong proficiency with Excel or Google Sheets (pivot tables, vlookups, basic modeling).

• Basic competency in SQL, as well as a basic understanding of data logging/tracking systems in growth marketing (Tag Manager, Analytics, weblogs).

• Some experience running advertising effectiveness experiments including A/B, geographic, and time-based experimentation. 

• Experience with at least one programming language (Ruby, Python, JS, etc.) preferred.

• A love for solving puzzles and ability to tease out trends/insights from complex data sets.

• High attention to detail and the ability to set and hit aggressive project deadlines. 

• Highly adaptable with a strong sense of teamwork and collaboration.

• Ability to thrive within a fast-paced, high stakes but incredibly supportive Growth Marketing team.

• Experience with other digital marketing channels - SEO, display, paid social, or affiliate marketing as either the client-side or sales/agency-side, is also preferred.

• Experience using Google Analytics, Tableau, or similar analytics platforms.

• A passion for traveling and a desire to help luxury customers build their own magical trips

Education:

  • Bachelors degree required. 
  • Masters is a plus. 

Certifications & Licenses:

  • Google Ads Certified

Client Description:

Founded in 2008, this company represents a global travel community that offers magical end-to-end trips, including where you stay, what you do and the people you meet. This website and app uniquely leverages technology to economically empower millions of people around the world to unlock and monetize their spaces, passions and talents to become hospitality entrepreneurs. The accommodation marketplace offers access to millions of places to stay in more than 191 countries, from apartments and villas to castles, treehouses and B&Bs. With Experiences, people can see a different side to a destination through unique, handcrafted activities run by locals, while a partnership app provides access to the best local restaurants in selected countries. All of this is brought together in one easy-to-use and beautifully designed website and app.

No global movement springs from individuals. It takes an entire team united behind something big. Together, they work hard, they laugh a lot, they brainstorm nonstop, they use hundreds of Post-Its a week, and they give the best high-fives in town.

Working here will give you the opportunity to:

  • Create: They build the best experience for their community - as a team.
  • Learn: They look inside and outside for inspiration and learning.
  • Play: Life is what happens when you're busy working. They make sure to enjoy it.