#153064

Director of Marketing

Location:
Santa Monica, CA
Job Terms:
Permanent
Salary:
DOE
Start date:
11/25/2019
Posted By:
Susan Reese
Date:
10/11/2019

Job Description:

Vitamin T's start-up client is seeking a Director of Marketing for a direct-hire opportunity.  Reporting to the CEO, this person will serve as the lead marketing strategist.   They are seeking a strategic thinker who can translate big-picture marketing vision to implementable operational plans, this individual is a dot connector who must understand how all of our marketing efforts work together to build their brand and advance their goals.  This person will be charged with building and leading a world-class marketing team whose purpose is to build best in class marketing campaigns, drive awareness, signups, and engagement on the platform.

The Must Haves: 

  • High-level Marketing Generalist & Strategist 
  • B2B experience 
  • Data driven, data centric 
  • Experience building out a team from scratch 
  • Marketing subject matter experience 
  • Generating & executing marketing campaigns 
  • Storyteller, creates the narrative 
  • Hands-on 
  • Start-up experience 
  • Affiliate & Experiential Marketing 
  • Audience engagement 
  • Focus on ROI, Profitability, Budget Conscious ​ 
  • Customer Acquisition  
  • Experience creating a new process, ideates, and having a voice
  • Must provide success metrics relative to this opportunity 

Responsibilities:

  • A B2B marketing leader with 5 to 10 years of experience building pipeline and delivering highly engaged prospects to sales

  • An expert in collecting, analyzing and internally sharing competitive intelligence

  • Marketing generalist and subject matter expert

  • Customer acquisition

  • Experiential marketing and affiliate marketing

  • Performance Marketing

  • Experience working internally for a start-up

  • Focus on ROI, budget-conscious, and profitability

  • Some paid acquisition experience

  • Able to assume the role of brand storyteller and evangelist, blending positioning, messaging, and industry trends into a clear, tangible narrative

  • Deep understanding and experience about brand expression and experience and knows how to bring a brand to life through strategic marketing campaigns.

  • An experienced marketer with 5+ years spent creating and implementing brand and marketing strategies based on data-driven insights

  • Experienced in selling and providing operational solutions to small, mid, and enterprise-level companies

  • Able to develop and retain a great marketing talent

  • A great collaborator as you will work across multiple teams

  • Naturally curious and enjoy asking questions, understanding how companies prosper and pushing to ensure we are operating as effectively as we can.

  • Continually focused on the improvement of the brand and how we use marketing tools to engage with our customers.

  • Customer-centric and always striving to provide a flawless customer experience. This obsession to create high-quality experiences is not limited to our customers, you treat everyone including colleagues with the same hospitality.

  • Willing to roll up your sleeves and execute! Must be hands-on

Required Qualifications & Experience

  • Work with the company founders to oversee creative execution of proposed brand strategy and positioning

  • Develop a deep understanding of our product and business strategy and customer needs, review/conduct competitive and market research, engage closely with our engineering and executive leadership team.

  • Develop the product marketing deliverable plan and  build a product marketing strategy for the future of growth

Within your first three months, you will:

  • Work on building a fully staffed, world-class marketing team

  • Design and implement a competitive response program

  • Evangelize through speaking engagements, webinars, customer calls, and customer outreach.  

  • Deliver the content for our website updates

  • Define and implement how you will measure and report on your team’s outcomes and contributions

Within six months, you will:

  • Build/update a library of product marketing core assets related to buyers, competitors, and customer stories

  • Build the pitch decks and customer communications to support our renewals and upsell team

  • Be the first person in the company who the sales team goes to for messaging and competitive input and strategies

  • Arm the Sales Development Representative and AE team with the tools and conversations to convert prospects from Marketing Qualified Leads to Sales Qualified Leads 

  • Become an expert in our market, including knowledge of our competitors

Desired Characteristics & Fit:

  • Very collaborative 
  • Friendly 
  • Prolific life learner 
  • Keeps abreast of trends 
  • Scrappy, lean, on the verge of becoming...

Client Description:

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