Optimization Testing Strategist

Pleasanton, CA
Job Terms:
W2 Hourly DOE
Start date:
Posted By:
Erica Schmidt

Job Description:

Testing Optimization Strategist 

The Optimization Testing Strategist will use analytics and a strong understanding of marketing and the consumer to identify and prioritize A/B and multivariate testing opportunities for members and prospective members on our client site  and the mobile app. The strategist will work with multiple stakeholders, including product managers, marketing managers and regional managers to develop campaigns that drive strong results against business objectives. Must be a strong communicator

In addition to the job description please provide the following information:
Top 3-5 Daily Responsibilities:

1. Engage with stakeholders in various groups to understand larger strategic objectives, lead ideation sessions to identify opportunities for personalization and optimization testing
2. Work with execution team to create a test plan and define requirements for campaigns
3. Manage communications as campaigns are being developed, report out on results and recommendations

Required Skills:
1. Experience with A/B testing and a well-known web analytics platform (e.g. Adobe Analytics, Google Analytics)
2. Strong written and verbal communication/negotiation skills, including presenting to stakeholder groups
3. Use data to identify opportunities and deliver recommendations
4. Digital marketing expertise

Desired Skills:
1. Experience with Adobe Target and Adobe Analytics
2. Working understanding of statistical methods

Soft Skills:
1. Strong communicator
2. Strong facilitator
3. Passion for driving organizational change


• Bachelor’s degree required, master’s degree preferred
• Minimum of 5 years digital product management or equivalent experience
• Proficiency with Visio, Excel, Word, and PowerPoint
• Excellent verbal, written, and interpersonal communication skills
• Strong attention to detail and track record of producing quality work
• Ability to work with many individuals and various teams at the same time
• Team player, with great work ethic and quick learning
• Experience working in a range of business areas (e.g., information technology, marketing, etc.)
• Strategically‐minded, and with the ability to turn strategy into tactical reality
• Diplomatic with strong negotiation and conflict resolution skills
• Comfortable driving teams and management to decisions; willing to push‐back for information and answers
• Self-motivated, not requiring significant managerial direction
• Adept at adjusting to changing circumstances quickly and professionally
• Able to make quick decisions when clarification or modification is needed
• Proven ability to influence cross‐functional teams without formal authority
• Proven successes with executive presentations and influence
• Ability to think strategically and demonstrate curiosity
• Strong facilitator and motivator

Preferred Qualifications
• Healthcare or Financial Services industry experience
• Experience in Health‐IT
• Experience with Mobile applications
• Experience working with User Experience teams

Key Responsibilities
• Serve as “voice of the customer”, representing and reinforcing the customer‘s perspective throughout the product realization cycle
• Planning and execution on digital product evolution throughout the product lifecycle, including: gathering and prioritizing product, consumer and business requirements, defining the product vision, the product roadmap to satisfy that vision, and working closely with the engineering, support, and business teams to ensure customer satisfaction goals are met
• Define high level capability requirements and partner with IT and business to elicit robust feedback around needs and support to drive the work forward
• Develop deep customer understanding, particularly around how our customers use various digital channels, then identify new and innovative solutions to solve unmet or unsatisfied customer needs
• Define, prioritize, and drive realization of capability roadmaps
• Synthesize consumer needs, organizational needs, market data, competitor and customer trends, metrics, and various consumer feedback loops to develop appropriate and actionable capability vision
• Develop business cases, product plans, and secure funding as needed
• Serve as digital product subject matter expert for areas of unmet/underserved consumer needs
• Pro-actively socialize the product vision with a wide variety of stakeholders
• Collaborate with a cross‐functional team of designers, business analysts, developers, testers and others to develop and execute against Product Roadmaps and Release Plans
• Provide consistent transparency and socialization around planning and execution of the Digital Product Capability Roadmaps
• Identify and track key performance indicators (e.g., financial metrics, adoption, usage and customer satisfaction) for each digital product and utilizing each product’s metrics to make informed decisions to show paths to success and continuous improvement
• Leverage deep knowledge of online design principles, work trends, competition, technical limitations in order to design products and relationships between suites of related products appropriately.
• Understand the broad ecosystem of online and offline touch points, synching the consumer experience across channels (web, mobile, IVR, phone, in person, etc.) and supporting multi‐channel experiences


Client Description:

Taking a position with our client gets you in with a leader in its field.

Our client is a five-star medical provider who, as an innovator, was the first in their industry to offer electronic health records. They’re constantly on the forefront of innovation in the healthcare field, both for their technical advances as well as for their community involvement. Volunteerism and community service are critical components of their approach to improving the general health in all of their neighborhoods.

Our client practices what they preach, and has a strong commitment to work-life balance and a healthy lifestyle. On many of their campuses you can find fitness centers, walking paths, as well as volleyball and basketball courts. Stay healthy while developing your career path!

Aquent places talented writers, digital designers and user experience candidates, as well as editorial candidates with this market leader every day in one of a number of locations throughout California We’ve had the benefit of twenty years of experience placing talent at this company and there is an extensive network of talent here, not only actively working for Aquent, but also now senior members of the organization who have been converted to permanent employees over the years.