#152776

Regional Marketing Coordinator

Location:
Westwood-Los Angeles, CA
Job Terms:
Permanent
Salary:
DOE
Start date:
11/04/2019
Posted By:
Debra Powell
Date:
10/04/2019

Job Description:

Marketing Coordinator

This is a permanent, direct hire role with a leading real estate development company in Westwood.  They are seeking a sharp, creative, problem solver with amazing attention to detail to coordinate their marketing activities and support a Regional Marketing team.

 

Job Summary: Provide marketing coordination for the regional marketing team.

ESSENTIAL DUTIES AND RESPONSIBILITES:

 

Local Marketing & Partnerships with Divisions

-           Participate in weekly division calls with corporate marketing and division marketing to review current and future marketing plans.

-           Monitor job tracker for all new insertion orders and ensure they have been submitted completely from divisions.

-           Open new insertion orders as needed for web banners and promo pages.

-           Work with production to ensure all division requested changes have been made as appropriate.

-           Review proofs from production and make changes as needed.

-           Analyze ad performance across all vendors at both division and national levels.

-           Implement model feature sheets with divisions to accurately convey to consumers the features showcased in our model homes.

-           Guide and support divisions related to our new brand positioning.  Make suggestions on how to build the brand and increase brand awareness.

-           Coordinate and schedule meetings, as needed.

-           Visit one division annually to tour communities and gain familiarization on local marketing needs.          55%

 

Digital Marketing Support

-           Traffic digital creative (web banners) and assign tracking URLs.

-           Work with web team to develop promo pages; add click-thru links and tracking IDs.

-           Work with division marketing to gather social media content for social media team.         30%

Media Agency

-           Ensure alignment between media agency and division advertising plans by monitoring the production flow to ensure jobs are processed on time.           15%

 

EDUCATION/EXPERIENCE/MINIMUM REQUIREMENTS:

 

Education/Certifications/Licenses   

-           High school degree or equivalent required

-           Associate’s or Bachelor’s Degree in Business Administration (Marketing concentration preferred), Communications, English, or related discipline preferred

Experience

-           Prior experience in-house corporate or agency experience in Marketing (national, regional, and/or local)

 

Knowledge, Skills & Abilities

­           Strong verbal and written communication, with the ability to take complex concepts and communicate succinctly and accurately

­           Strong eye for detail and accuracy for all marketing assignments, particularly all that is externally shared

­           Ability to prioritize and complete work in a timely manner

­           Base understanding of and interest in marketing/advertising and consumer behaviour

­           Strong project management skills

­           A demonstrated ability to work creatively and cooperatively in a fast-paced environment and to respond immediately to issues

­           Motivation to excel and be proactive in all aspects of the job