#152528

Demand Gen Creative Lead

Location:
Austin, TX
Job Terms:
Temporary
Salary:
DOE
Start date:
10/21/2019
Posted By:
Jennifer Richey
Date:
09/27/2019

Job Description:

This team delivers marketing communications to drive in-quarter demand and profitable long-term customer relationships while supporting overall brand/value perceptions. This specific role will manage the development of promotional global creative campaigns and deliverables in support of Small Business (SB) and Consumer goals.

Responsibilities:

• Own and manage assigned marcom campaigns, providing creative guidance, gathering feedback, and ensuring message clarity.
• Develop creative brief, and drive campaigns from brief to execution, with oversight over localization efforts.
• Develop and manage clear end-to-end project schedule and execution plan.
• Deliver 100% compliant campaigns within budget and schedule.
• Ensure strong collaboration and strategic alignment with key stakeholders.

Day to Day:
• Drafting and/or gathering input for briefs, then presenting those briefs to agency.
• Giving and gathering feedback on creative concepts, presenting/explaining those edits to agency.
• Managing project schedule and problem solving with schedule hiccups/delays.
• Presenting creative rounds in various review meetings.
• Talking constantly with ad agency and go-to-market stakeholders.

Essential Requirements:
• Bachelor’s Degree or equivalent work experience
• 5+ years experience in advertising or marketing-related field
• Strong analytical acumen – business measurement and research/customer insights

Desirable Requirements:
• Expertise in developing creative from written objectives with minimal guidance
• Understanding of creative development process
• Strong strategic and execution skills with proficiency in communicating/working in matrixed environments