NOTE: There are two UX Content Strategist Roles that are related!! - The other role is UX Content Strategist - #4335 (Please see other posting for details!)
ABOUT THIS ROLE: UX Content Strategist - #4315
- This person will be focusing on the landing pages or the "shopfront" of the online/app
- This person will work on "entry-points" and not the commerce portions of web/app experiences
- They will need to know more about the visual side of UX writing - this will be branded!! (Will not be doing the visual design, just needs to have experience writing for branded final products)
** Do you want to use your content strategy skills to help people go places?
** Do you enjoy complicated content challenges at enterprise scale?
** You may be a great fit for our client's growing UX content strategy team!!
** As part of our team, you will work in a multidisciplinary design team to co-create useful, meaningful, and cohesive product experiences and narratives rooted in relevancy, simplicity, and delight.
** In this role, you will define content (photos, descriptions, structured data, user-generated reviews, and more) that helps travelers feel confident about their purchases and travel plans.
** You will solve for the presentation of product content in the experience as well as the systems and structure that deliver that product content.
You’re perfect for this role if:
- You’re a blend of information architect, storyteller, UX writer, and content designer.
- You identify user needs and find the right content to meet those needs using logic, hard data, and empathy for your user to inform your choices.
- You love competitive analysis and live to bring together your insights into a cohesive strategy.
- You are immersed in UX and UX process: you aren’t looking for an editorial content creation, social media strategy, or content marketing role.
• Dig into user research to identify content needs and gaps across multiple stages of the user journey
• Assess competitor content and user experiences for content coverage, quality, gaps, and emerging content trends
• Conceptualize creative ways to use original, licensed, legal, and user-generated content to meet user needs
• Write clear and consistent product content — everything from broad positioning to tooltips to notifications
• Communicate your findings, recommendations, and content specifications through content matrices, user scenarios, presentations, comps, prototypes, and style guides
• Collaborate with Brand teams to craft voice and tone and implement style guides
• Work collaboratively with fellow content strategists as well as designers, engineers, product managers, and many others to conceptualize content-focused experiences and bring your work to life
• Describe and present your methods, explorations, and rationale along with a recommendation to varied audiences
• Advocate for content strategy as a discipline within your immediate team and in the organization at large
• Lean on industry standards and trusted methodologies but still experiment
• Partner with designers, product managers, researchers and product marketers to plan and create content-focused experiences for our brands and products
• Specific focus areas will likely include storefronts, launch pages (e.g. /hotels) and possibly loyalty programs
• Plan, write, edit, test and improve UX content—everything from broad positioning and UX messaging strategy to interface language and navigational nomenclature. The successful candidate will help determine what the content is, in what order it appears, and where it’s placed in the design
• Help apply and maintain consistency with content standards
** Being a strong writer and communicator is a given — you're a designer and words are your design language.
** You’re also a systems thinker who understands content structure and how to align information across systems and touchpoints.
** An understanding of UX, technology, and the role content plays in design is key.
** You advocate for solutions that balance the needs of customers with business objectives.
** An understanding of the program/tool Figma
** You are a critical thinker, with the ability to question assumptions, and analyse problems deeply
** You are a strong communicator, both in the context of empathising with and crafting stories for our travellers AND shaping relationships with internal stakeholders
We know there's no single path to becoming a content strategist. So, we look for:
• More than 3 years professional experience with content strategy for large enterprise web sites or applications, especially consumer-facing and transaction-focused interfaces
• Understanding of the development, sourcing, and governance of both structured and unstructured content types
• Knowledge of mobile first and responsive content strategies
• Experience writing and revising content for the user interface
• Experience with localization and writing for a global audience
• Experience with the UX lexicon and working in the UX design process
• Understanding of SEM and SEO
• Strong communication and facilitation skills that encourage both ideation and collaboration
• Bachelor’s degree in relevant field — English, Communications, Linguistics, Journalism, HCI, Design
Previous experience required/preferred
o Experience as content strategist / content designer for large enterprise web sites, applications or products, especially consumer-facing and transaction-focused interfaces
o Experience working with UX designers, product managers, researchers and product marketers
o Understanding of the development, sourcing and governance of structured and unstructured types of content. We’re not after a content systems designer, but they need to at least be a systems-thinker who thinks about content organization and structure at scale
o Basic to intermediate experience using design tools like Figma, Sketch, Photoshop etc (Preferred)
o Worked in a multi-brand environment (Preferred)
o Experience with localization workflows and UX writing for a global audience (Preferred)