Great Marketing Manager Opportunity at Iconic Brand in NYC
Champion of brand/category initiatives for new product development and/or specific elements of a marketing plan for an iconic brand. Take a lead in the analysis and development of marketing strategies, concepts and assets. Work independently under the supervision of the Brand Senior Manager/ Director/ Vice President.
Contribute to the development of category and product strategies.
Contribute to development and execution of Brand Strategy, 3 year and annual plan.
Collaborate with regional marketing and sales & marketing partners in key markets to recommend and implement strategies and programs that drive the business.
Lead new product development team meetings.
Collaborate with Product Development on new product ideation and brainstorming.
Analyze new product feasibility (size of opportunity, target audience, forecasting, pricing, return on investment, competitive review).
Develop new product positioning statements and write new product concepts.
Participate in all aspects of new product launch including management of cost of goods sold.
Proof and approve all artwork relating to new and existing product packaging.
Contribute to the development and execution of brand advertising in television, print, and promotional programs.
Generate, present, and apply insights from monthly business analysis (category, competitor, customer).
Uncover category, competitive, and consumer insights and recommend appropriate course of action.
Maintain and monitor project timelines and follow up with cross-functional team members on an ongoing basis.
Be involved in research initiatives and brand/category team meetings.
Assist Senior Brand Manager/ VP with production budgets.
Follows up on routing all advertising and collateral to legal and R&D
Champion and implement improvements for product life-cycle management on brand skus.
Work on all aspects of the commercialization process, including the stage/gate process.
Bachelor’s degree & minimum of 5 years relevant work experience in marketing or product management
Leadership and initiative
Strong strategic, analytical, and problem solving skills
Ability to conceptualize ideas, summarize research studies, write copy, and complete a business review.
Ability to work collaboratively across functions, work independently, and take initiative when appropriate.
Creative thinking and flexibility – ability to multitask and handle pressure in a fast paced environment.
Time management skills and ability to prioritize projects as necessary.
Good verbal and written communication skills
Strong in Excel, PowerPoint.
Knowledge of administration and project management skills.
Experience in prestige skincare and/or beauty and/or personal care categories
Experience living or working in another country a plus