Senior Marketing Manager

Adelphi, MD
Job Terms:
Start date:
Posted By:
Adam Gezelle

Job Description:

• Ensures adherence to brand standards and communication guidelines, assisting with the management of Brand Center. 
• Initiates new relationships with vendors such as: voiceover talent, graphic artists, video editors, videographers, and photographers to complete projects as assigned. 
• Builds internal awareness and involvement with brand engagement and UX programs. 
• Compiles and disseminates marketing information internally via Intranet and other communications channels including social media and broadcast emails. 
• Manage any client events or sponsorships, including budgets, deliverables, strategic vendor relationships and contract negotiation to maximize event engagement, partnerships, and sales leads. 
• Initiates, leads, and drives execution of brand engagement and awareness campaigns which may include building communication plans; directing work of vendors/agencies; directing video or photography shoots; building creative concepts for print/online advertising; managing direct mail campaigns, multimedia executions, events, and more. 
• Coordinate relationships with internal and external creative partners and consultants. 
• Work with User Experience Team to manage project requests such as videos, advertising, print publications, photography, email campaigns, website design/content, advertisements, landing pages, and more. 
• Plan and execute activities to support outreach initiatives. 
• Compiles and maintains testimonials, including contacting clients to obtain quotes and permission, refining quotes, capturing relevant project details, and tracking usage. Manages and grows this program to bolster brand awareness. 
• Assist in scripting and storyboard concepts to create a concise, compelling message that aligns with client’s mission and brand. 
• Assist with the design and implementation of effective constituent communications programs and social media strategies. Engage in all aspects of social media (Instagram, Twitter, Facebook, YouTube, blogs, etc.). 

Knowledge, Skills, and Abilities 
• Strong written and verbal communication skills 
• Strong organizational and interpersonal skills 
• Strong motivation and adaptability to learn and understand new concepts and markets 
• Strong interpersonal skills including courtesy, professionalism, and a cooperative attitude 
• At least 8 years of marketing and communications experience 
• Ability to effectively prioritize and manage multiple tasks to meet aggressive deadlines 
• Ability to work both independently and in a team-oriented, collaborative environment 
• Ability to produce quality work products with attention to detail 
• Responsive to feedback 
• Detail-oriented and precise 
• Experience developing education and outreach materials 
• Proficiency in MS Office Applications (Word, PowerPoint, Outlook, Excel) 
• Design Skills with Photoshop, Illustrator a plus