Sr. Digital Marketing Analyst - Search

Santa Monica, CA
Job Terms:
Start date:
Posted By:
Susan Reese

Job Description:

Are you an ambitious go-getter who is passionate about data analytics? Does problem-solving in a dynamic, fast-paced environment get you fired up? Are you a natural at interpreting data and translating them into actionable insights? Do data inaccuracies keep you up at night? If you answered, “Yes,” to all of the above, then we want to hear from you.

As a Senior Digital Marketing Analyst, you will dive deep into big data to extract, manipulate, and report on findings that drive growth for our client and their partners. You will monitor and optimize lead-generation performance across multiple Traffic Acquisition channels, identify opportunities and limitations for growth, and present and execute on recommendations for improving the overall health of our expansive marketing network.


Analytics - Allocation of time: 40%
Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality
Formulate hypotheses that can be tested, measured, and reported on to a larger audience
Support business initiatives by identifying key trends in big data that can drive growth for the business
Validate data integrity in all analyses performed 

Operations & Execution - Allocation of time: 40%
Manage day-to-day operations of meaningful marketing campaigns, focusing on Shopping Ads (PLAs)
Monitor daily and intraday vital signs of business units owned and ensure performance tracks to expectations
Manage the quality of inbound and outbound traffic and optimize toward business targets daily
Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins
Act as internal and external source expert of business unit owned 

Strategy & Innovation - Allocation of time: 10%
Produce and present executive reports that provide recommendations to drive high-level decision-making
Lead projects and pitch ideas for products/processes that enhance operational effectiveness
Develop project and product roadmaps that support the growth of business units owned
Remain current on professional and industry developments directly impacting area of responsibility 

Leadership & Team Development - Allocation of time: 10%
Play a key a role in mentoring and guiding the professional development of junior-level analysts
Participate in hiring process when possible (define role, evaluate resumes, screen, hire)
Develop training protocol and onboard new hires to be operationally effective within three months
Supervise mentees’ daily activities against goals and provide them with frequent feedback for growth
Demonstrate ability to maximize mentee performance and contribution to the team
Manage and maintain strong relationships with media vendors

5+ years of experience in a data analytical role; 3+ years of experience managing digital marketing campaigns
Paid Search experience is a must; Shopping Ads (PLAs) experience preferred
Ability to transform complex facts, figures, and numbers into plain English that can be easily understood
Keen attention to detail, financial responsibility, and strong organizational skills
Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
Excellent communication skills
Strong working knowledge of Excel and capacity to work with technical systems and teams
Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving
BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred
Knowledge of SQL, Perl, Python a plus

Vitamin T's client is seeking self-starters, team players, and visionaries to join their group. Headquartered in Santa Monica, the company operates sites and business services in the US, UK, EU, and AU. They offer top benefits including flexible time off, casual work environment, free lunch (EVERYDAY), competitive comp, and much, much, more! To top it off, you get to work with this awesome team