Paid Social Marketing Specialist

Menlo Park, CA
Job Terms:
Start date:
Posted By:
Heather Farrin

Job Description:


  • Paid Social Media Planning, Strategy, and Measurement:  
  • Provide insights to develop paid social media strategy, own and lead tactical campaign strategy, alignment with key business objectives.
  • Translate business objectives into insights driven campaign strategy and partner with DS, Creative, and Performance Marketing team on test and scale campaigns. 
  • Manage planning, execution, ongoing reporting, and optimization of campaigns to drive performance with alignments on KPI. 
  • Derive actionable insights and synthesize results into recommendations for XFN teams.
  • Platform Expertise:   
    • Proactively staying up to date with paid social media best practices and suggest to TLA planning and execution process. 
  • Building Relationships and Business Management:    
    • Build and manage strong relationships with XFN teams - PMM, Creative, DS, GMS, etc.
    • Gain a clear understanding of high level objectives of XFN partners. 
    • Gain a clear understanding of 3 to 6 months goals of XFN partners. 

Client Description:

This TOP social media company, headquartered in Menlo Park, CA, was built to help people connect and share. Over the last decade their tools have played a critical part in changing how people around the world communicate. With over two billion people using the service and more than fifty offices around the globe, a career at this company offers countless ways to make an impact in a fast growing organization.

Working here, you’ll:

  • Be part of their mission of community building
  • Work on the most visible apps and services in the social media industry  
  • Work in an Agile environment, in constant iteration and problem solving mode
  • Take part in global internal conversations that are happening with stakeholders, wherever they may be located, who are the best at what they do