Marketing Manager, Fragrance

New York, New York
Job Terms:
Posted By:
Dove Ryan

Job Description:

Essential Duties & Responsibilities:

  • Develop and execute annual marketing plan activities for all fragrance brands and ensure successful implementation of the plan, working with cross-functional teams.
    • Manage the ongoing day-to-day activities in the areas of marketing plan development and execution.
  • Prepare marketing plans for specific products/categories in conjunction with the Director, US Marketing.
  • Work cross-functionally to coordinate development, implementation, and execution of effective marketing strategies.
  • Spearhead US plans for new product launches and seasonal promotions.
  • In close cooperation with the Sales function, identify trade needs/ opportunities and distribution strategies in line with trade promotions for US retailers. 
    • Prepare presentations for meetings such as cycle and strategy meetings with large customers.
  • Analyze the potential opportunity of new product launches, making recommendations based on sales and profit analysis.
    • Work with Sales and Retail Experience on in-store presentation of brands
  • Analyze and make recommendations for sku rationalization, partnering with cross-functional teams on analysis.
  • Manage creative needs for customer activations (including: in-store collateral, blow-ins, co-op advertising, digital assets)
    • Brief the Creative Department on POS requirements, and follow-up as required to meet given timelines and budgets.
  • Work with Sales, Finance and Global Marketing teams on Brand P&L spend recommendations for specific products/ retailers.
  • Work with Sales and Retail Experience team on in-store presentation of all Revlon fragrance brands.
  • Collaborate with Global Marketing on media plan recommendations.
  • Lead business analysis and reporting for assigned brand(s) with emphasis on utilizing data to drive action.
  • Lead category/promotion via ongoing analysis: consumer insights, category dynamics and competitive knowledge.
  • Gather and monitor information required to comply with US reporting procedures and provide information required by the Director and Senior Vice President, US Marketing.  Regular reporting includes, but is not limited to, dollars & units; category sales analysis, pricing analysis, etc.

Knowledge & Skills Required:

  • Experience in fragrances and/or beauty and/or personal care categories highly preferred.
  • Strong strategic, analytical, and problem solving skills.
  • Detail oriented.
  • Knowledge in all areas of marketing including the ability to provide analytical insights, develop and implement marketing programs and marketing plan management experience.
  • Experience working with and supporting commercial sales leaders in interfacing/presenting to retail customers.
  • Ability to innovate, develop and execute against all product initiatives.  Must be a self-starter.
  • Knowledge of advertising, sales marketability, sales and expense budgets, inventory, profit and loss.
  • Knowledge of market trends and consumer preferences. 
  • Understanding of how to align marketing actions to goals and objectives of Company brands.
  • Knowledge of digital and social media landscape and channels.
  • Comfortable presenting in front of groups.
  • Working experience with Nielsen, Excel, PowerPoint.
  • Knowledge of administration and project management skills.


Experience & Education:

  • A bachelor’s degree is required, and an MBA is ideal.
  • A minimum of 5+ years relevant work experience in Marketing, brand management and/or customer marketing.