#151194

Senior Analyst, Web Analytics

Location:
Burbank, CA
Job Terms:
Temporary
Start date:
ASAP
Posted By:
Erica Schmidt
Date:
08/20/2019

Job Description:

The Senior Manager of Analytics will develop our analytics strategy, data collection, analysis, and reporting. You are a strategic thinker with strong analytical skills who will develop reports, analyze trends, present research and findings to a cross-functional team, and recommend improvements. You will ensure site experiences are continually optimized to drive growth while identifying and prioritizing optimization and A/B testing opportunities. This position requires extensive experience with online, consumer-facing properties and a deep understanding of analytics, good user experiences, and what drives conversion and retention. 
 

Major Responsibilities/Function:
• Track, report and analyze website analytics and customer behavior to identify trends and put a spotlight on pain points impacting our customer.
• Work with the Analytics Manager and the media teams to create measurable online objectives and key performance indicators.
• Perform data mining and analysis to identify actionable business insights and improve user experience.
• Generate insightful visualizations that help tell a story.
• Monitor and analyze digital marketing performance through reports and dashboards.
• Provide ad hoc analytical support as needed.
• Functional knowledge of multivariate testing to determine statistical significance and provide insights and findings that support changes to our website’s functionality, marketing practices and navigation.


Qualifications:
• Bachelors degree required. BA/BS degree in quantitative discipline preferred. Advanced degree preferred.
• 2-3 years’ experience in online analytics, or marketing analytics role required.
• Experience with Google Analytics, WebTrends and Adobe Analytics highly preferred.
• High proficiency in excel required.
• Experience in the analysis of large data sets to develop insights and learnings (data mining) preferred.
• Strong analytical skills required: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations 
• Detailed with the ability to identify, explain and troubleshoot data discrepancies is required. 
• Experience with statistical analysis and BI software such as SAS, SQL, R, Python, and Tableau are a plus. 
• Knowledge of visual techniques for data analysis and presentation highly preferred.
• Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy.
• Experience collaborating and communicating with cross-functional partners is required.
• A self-directed individual who operates with focus and discipline.
 

Client Description:

Taking a position with our client gets you in with a leader in its field.

Our client is a five-star medical provider who, as an innovator, was the first in their industry to offer electronic health records. They’re constantly on the forefront of innovation in the healthcare field, both for their technical advances as well as for their community involvement. Volunteerism and community service are critical components of their approach to improving the general health in all of their neighborhoods.

Our client practices what they preach, and has a strong commitment to work-life balance and a healthy lifestyle. On many of their campuses you can find fitness centers, walking paths, as well as volleyball and basketball courts. Stay healthy while developing your career path!

Aquent places talented writers, digital designers and user experience candidates, as well as editorial candidates with this market leader every day in one of a number of locations throughout California We’ve had the benefit of twenty years of experience placing talent at this company and there is an extensive network of talent here, not only actively working for Aquent, but also now senior members of the organization who have been converted to permanent employees over the years.

 

Requirements:

Qualifications:
•             BA/BS degree in quantitative discipline preferred. Advanced degree preferred.
•             2-3 years’ experience in online analytics, or marketing analytics role required.
•             Experience with Google Analytics, WebTrends and Adobe Analytics highly preferred.
•             High proficiency in excel required.
•             Experience in the analysis of large data sets to develop insights and learnings (data mining) preferred.
•             Strong analytical skills required: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations    
•             Detailed with the ability to identify, explain and troubleshoot data discrepancies is required.        
•             Experience with statistical analysis and BI software such as SAS, SQL, R, Python, and Tableau are a plus. 
•             Knowledge of visual techniques for data analysis and presentation highly preferred.
•             Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy.
•             Experience collaborating and communicating with cross-functional partners is required.
•             A self-directed individual who operates with focus and discipline.