Write copy for integrated marketing campaigns across web, email, display advertising, long-form, and other media/channels, with a focus on business audiences.
Translate campaign strategy into creative concepts that engage the target, meet measurable business objectives, and consistently express client's brand voice. Translate product features into customer benefits.
Concept and write long-form lead-generation content (anything from a PDF to an interactive experience) that is irresistible to our prospects.
Work in a tight creative team with an art director or designer.
Work collaboratively with campaign, business unit, web strategy, and web production teams, lifecycle management, and other teams
Take responsibility for connecting the dots between various programs to ensure consistency.
4+ years experience in an advertising agency, in-house creative department, or related experience.
Superior marketing/advertising copywriting skills, demonstrated via a portfolio.
Demonstrated experience writing for business audiences — ideally both enterprise and small business.
Ability to craft fresh, engaging headlines in the client brand voice.
Ability to write body copy that makes it easy for prospects and customers to understand the value of our tech products and services.
Experience writing product copy for tech, services, or other complex category.
Experience concepting integrated campaigns across media and channels.
Strategic thinking and problem solving skills.
Ability to anticipates issues and proactively takes steps to address them.
Passionate advocate for good creative work.
Strong presentation skills.