Product Marketing Communications

Menlo Park, CA
Job Terms:
Start date:
Posted By:
Heather Farrin

Job Description:


  • Develop and execute marketing materials, campaigns, and promotions to drive customer traffic and sales. 
  • Create interest and drive demand for products. 
  • Write, design, and maintain print and online sales collateral, product literature, and media. 
  • Create the media schedule to target prospects, upgrades, and resellers. 
  • Manage and coordinate any outside agencies, i.e. design/production houses, list rental, database management, and trade show management. 
  • Create a tracking system to measure the effectiveness of each publication and campaign. 
  • Prepare monthly reports documenting the ROI. 
  • Prepare a comprehensive budget on an annual and quarterly basis to fund the proposed advertising and programs. 
  • Develop and execute trade show plans globally. 
  • Develop and implement lead generation strategies. 
  • Take objective and run project from inception through market release. 
  • Marketing experience with emphasis on brand and collateral creation. 
  • Strong website development and management skills. 
  • Demonstrated ability to employ social networking to drive sales goals. 
  • Demonstrated understanding of the sales lead process. 
  • Knowledge of how product life cycles fit with overall business objectives. 
  • Understanding of better vs. best decision making to accelerate market release

Client Description:

This TOP social media company, headquartered in Menlo Park, CA, was built to help people connect and share. Over the last decade their tools have played a critical part in changing how people around the world communicate. With over two billion people using the service and more than fifty offices around the globe, a career at this company offers countless ways to make an impact in a fast growing organization.

Working here, you’ll:

  • Be part of their mission of community building
  • Work on the most visible apps and services in the social media industry  
  • Work in an Agile environment, in constant iteration and problem solving mode
  • Take part in global internal conversations that are happening with stakeholders, wherever they may be located, who are the best at what they do