#150795

Digital Marketing Specialist

Location:
Pleasanton,CA
Job Terms:
Temporary
Start date:
ASAP
Posted By:
Alex McGhee
Date:
08/08/2019

Job Description:

Our medical technology client is seeking Digital marketing specialist (2 positions) to be based out of their office in Pleasanton,CA.

Duties: 

  • Manages the landing pages process. This includes creating the landing pages by using marketing automation tools; managing the implementation of tactical tasks associated with personalized landing pages, lead capture forms, and advanced dynamic content in email campaigns and lead scoring rules.• Handles the tactical development and deployment of forms and landing pages tied to campaigns. 
  • Owns and drives repeatable demand and nurturing programs to move prospects through the marketing and sales pipeline as well as drive user activity among those who using the company's websites and e-commerce channels. 
  • Proactively identify opportunities to leverage automation to improve marketing effectiveness, including audience segmentation, program and process optimization, reporting and analytics. 
  • Evaluate and implement third-party solutions to meet the needs of the Global Marketing team's initiatives. 
  • Analyze the multi-channel campaign outcomes, create reports and dashboards, and use performance data to drive recommendations for changing channel priorities and testing tactics. 
  • Collaborates with others in marketing and sales to utilize the websites as a strategic demand generation tool, driving conversion from visitors to leads. 
  • Evaluate and implement third-party solutions to meet the needs of the Global Marketing team's initiatives. 
  • Report monthly project updates against identified project KPI and cost metrics and key learnings from Google Analytics and Site Catalyist in order to recommend improvements. 
  • Generation operational creation, tracking and execution in a B2B international technology company. 

Required Skills: 

  • 3 - 5 years' experience working on a variety of web marketing campaigns with strong emphasis on direct marketing and demand 
  • Hands on proven experience using marketing automation solutions ( Eloqua and/or Marketo). 
  • Strong understanding and execution skills of demand generation, lead lifecycle, lead nurturing and lead management.
  • Strong project management skills and ability to juggle multiple initiatives simultaneously. 
  • History of being a hands-on, individual contributor. 
  • Proven knowledge of key marketing principles and the creative development and execution process. 
  • Process and task orientation with strong attention to details. 
  • Analytical skills with direct experience with Google Analytics/SiteCatalyst, spreadsheets, databases, or other similar systems Demonstrable business acumen, determination, self-starter and teamwork values. 

Education: 

  • BA/BS degree in Communications, Marketing, Advertising, or equivalent technical degree and/or a combination of education and related experience. 


Required: 
AUDIENCE SEGMENTATION 
DATABASES 
DEPLOYMENT 
DIGITAL MARKETING 
MARKETING 

Additional: 
MARKETING AUTOMATION 
MARKETING SPECIALIST 
OPTIMIZATION 
SEGMENTATION 
ADVERTISING 
B2B 
DIGITAL CAMPAIGN 
DIRECT MARKETING 
METRICS 
PROJECT MANAGEMENT 
SELF-STARTER

Client Description:

Our leading Medical technology client develops, manufactures and supplies a wide array of innovative medical diagnostic products, tests, platforms and technologies.