#150771

Digital Ad / Media Marketplace Campaign Manager

Location:
San Mateo, CA
Job Terms:
Temporary
Start date:
08/13/2019
Posted By:
Lauren Rosner
Date:
08/07/2019

Job Description:

We are searching for a Digital Ad Campaign Manager to work on-location 40 hours/week in San Mateo, CA.

The Media Group is seeking experienced Ad Operations/Media Strategists who can work directly with sales professionals to help build and sell advertising solutions to key partners across the online marketplace.

Responsibilities:

  • Plan, execute, manage, and optimize managed service and self-service campaigns
  • Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics
  • Define metrics and measure success of campaigns using internal and campaign analytics
  • Demonstrate diligence, attention to detail and adherence to best practices throughout the full digital campaign life-cycle [from pre-sale to post-sale]
  • Maintain and organize campaign-specific materials in team’s shared document repository
  • Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
  • Oversee the campaign QA process to ensure accurate campaign tagging, implementation, pacing and performance
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Partner with Analytics team on campaign measurement reporting and insights generation 
  • Troubleshoot issues on all pre-production and live campaigns
  • Provide campaign wrap up reports
  • Provide monthly auditing reports to partners and actualize bill/pay systems when applicable
  • Attend client meetings, as needed
  • Own the execution, recognition and delivery of revenue closed by the sales team
  • This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio.

Requirements:

  • Must have 2+ years of experience in bid management, campaign management/optimization, or digital media operations
  • MUST have experience with DSP/DFPs, Ad Manager or 3rd party data platforms
  • Experience using SQL and Tableau
  • The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. 
  • Campaign Managers must possess a strong inner drive to contribute, and be able to push back and prioritize effectively with sales partners, when appropriate 
  • Strong analytical thinking/analytical mindset
  • Hyper organization 
  • Excellent communication and writing skills
  • Strong project management skills
  • Excited by a fast-paced and rapidly changing environment