Manage day-to-day email marketing campaign execution, including planning, targeting, set-up, testing, execution, reporting and optimization. Execute various email campaigns,
including the template designs and calls-to-action. Provide quality assurance for the different versions of the email campaign, including rendering testing. Report on results
and provide insights and recommendations. Optimize emails for deliverability, mobile rendering, open rates, etc.
-Assist team with broader digital marketing strategy and implementing projects as desired
-Manage and administer the Wilson Center’s CRM/email marketing system, Every Action, providing technical support, training, and consultation to staff users on a variety of
newsletters, event invitation campaigns, and fundraising campaigns. Keep up to date on new developments with the system; administer user accounts.
-Collaborate with program stakeholders to create and execute dynamic email campaigns and deliver highly-targeted/segmented marketing campaigns, lifecycle emails,
retention/reactivation programs, and loyalty building communications including e-newsletters.
-Regularly report on email performance, offering analysis on what the data means and how it can be used to improve the Center’s digital marketing efforts.
-Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
-Manage the Center’s Google Analytics account and assist with the Google AdWords account.
-Provide back-up support for maintenance of the wilsoncenter.org website and administration of the website content management system.
This position requires experience in digital marketing with a concentration in email marketing and with a proven track record in the coordination of marketing across all digital channels including email, social, and web. Requires a proven track record of development and execution of email campaign strategies for onboarding, fundraising, and content
engagement and various levels of conversion. The Email Marketing Specialist must have extensive experience with Customer Relationship Management Systems and Email automation systems. Experience with the Every Action CRM is a plus. The positon requires data management skills and experience.
The position requires a high-level of attention to detail and diligence in sending out error-free emails both in copy and execution (sending to the right list at the right time for the right purpose). This position requires knowledge of the CAN-SPAM Act, the GDPR, and privacy laws/protection of PII. Requires advanced knowledge of the principles of email deliverability.
The Email Marketing and Design Specialist requires advanced skill in graphic design specifically for email templates; advanced skill in HTML and CSS for mobile and for Microsoft Outlook. As measuring and tracking success is key, solid experience in email campaign analysis including open rates, click-through rates, conversion rates; advanced knowledge of Google Analytics and the G Suite for Non-profits.
The position requires the ability to multitask and communicate effectively under deadlines, and high-level experience writing/editing engaging and accurate content using clear, grammatically correct language for digital platforms, including emails, websites, blogs, and social media platforms.
Knowledge of international affairs and U.S. foreign policy is highly desirable. The ability to think strategically and juggle competing priorities and meet multiple deadlines is
essential, as is skill in oral communication to develop and maintain effective relationships with other staff, scholars, experts affiliated with the Center, contractors, and the general public.
Experience and/or knowledge of CRM—EveryAction is a HUGE PLUS!!!