Digital & Social Strategist / UX and UI
• Partner with Innovation teams to create Facebook Ads, Google Ads, and landing pages for digital concept experimentation.
• Build e-commerce sites for digital validated learning, using platforms such as Shopify.
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Help to set digital marketing strategies for innovation testing using all necessary tools (e.g. website, emails, social media and blogs)
• Analyze web traffic metrics and suggest solutions to boost web presence
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
• Stay up-to-date with digital technologies developments and establish best practices
• At least 4 years' work experience as a Digital marketing strategist or Digital marketing manager
• Experience implementing and optimizing Google AdWords campaigns, and on Facebook platforms
• Solid knowledge of web analytics tools like Google Analytics
• Hands on experience with online marketing tools and practices
• Familiarity with web design and HTML
• Excellent verbal and written communication skills
• Strong analytical and project management skills
• BSc degree in Marketing, Advertising or relevant field