#150458

Research Manage

Location:
New York, NY
Job Terms:
Temporary
Salary:
DOE
Start date:
08/08/2019
Posted By:
Katie Denfeld
Date:
07/31/2019

Job Description:

The Brand Insight and Measurement analyst plays a pivotal role in supporting the Brand marketing teams through analysis of primary, secondary behavioral and audience trends data. This role will be responsible for extracting actionable insights from attitudinal data that will shape the understanding of how company brand marketing and communications resonate with the company's core target audiences, as well as inform and validate strategic direction.

The Ideal Candidate Will:

  • Be a thought leader who does not just execute, but is curious and passionate about data, with the ability to extract and tell compelling stories using data insights.
  • Be proactive and independent: candidate works well with minimal guidance and is excited to "take the first pass" at analysis plans or reports, without needing prescriptive direction
  • Knows how to get the best out of vendors/agencies and organize efficiently. 
  • Be able to manage workload by balancing future logistical and strategic needs. 
  • Have exceptional analytical, communication (written and verbal), and presentation skills with ability to link insights to strategy and translate complex ideas into simple and intuitive communications

Whether you're on a consumer product or a business product, you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization, and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. 

Minimum Qualifications:

  • Bachelor's Degree (In lieu of degree, 4 years of relevant experience). 
  • 3-5 years of primary marketing research experience with brand equity measurement programs
  • Strong understanding of statistical analysis techniques 
  • Behavioral data analysis (connecting behaviors and usage data to attitudes and perceptions) and experimental design. 

Preferred Qualifications:

  • Prior marketing insights experience in brand measurement and audience insights 

Responsibilities:

  • Manage Brand health tracker and 3rd party syndicated brand equity studies 
  • Frame and translate business questions, into appropriate analytical plans and research studies that will inform strategic and tactical business decisions for go to market planning (GTM). 
  • Design holistic in market measurement and learning plans that explain the incremental impact of media spend on core success metrics and KPIs. 
  • Synthesize audience research, trends, behaviors and needs into insightful reports and engaging presentations. 
  • Manage research agency relationships.

Skill/Experience/Education:
Mandatory:

  • Experience with brand equity measurement programs
  • Strong understanding of statistical analysis techniques
  • Behavioral data analysis (connecting behaviors and usage data to attitudes and perceptions)
  • Research vendor managment

Desired:

  • Behavioral data analysis (connecting behaviors and usage data to attitudes and perceptions) and experimental design.
  • Social media analysis

Client Description:

One thing we know is that this client, as big as it is, is still setting the standard for not only the product they’re turning out, but for the way they conduct business.

Our client is the global leader in technology, with offices in many major cities. As different as those cities are, you can expect that the personality of each office is the same. Commonalities include bringing people together in the physical work space, outlets for creativity (outside work-related exercises), and a setup for brainstorming on the fly, whenever the opportunity strikes.

What they see in your resume, if you’re selected, is your ability to be an autonomous thinker, and a team player; someone focused, and driven to push the envelope who can also let down their guard and have fun with the team while doing it; someone who has the intellectual capacity to challenge even the most innovative thinkers without the hubris that tends to accompany it. No egos here!

Here, everyone is considered a project owner, and expected to give 100%, even when the path forward isn’t necessarily clear.

Work here, and know you’re working with a Forbes #1 rated company.

Work here, and know you’re setting the pace for digital products globally.

Work here, and find the challenge of your career!

And in case you’re afraid you won’t have time for other things, you’ll be able to take advantage of:

  • Fitness center access

  • Discounts on things like dry cleaning and oil changes

  • Free lunches

  • Convenient commuter shuttles