Aquent's client, a Fortune 500 multi-national tech company in San Francisco, CA, is looking for a collaborative, data-driven, creative thought leader for approx. 4 months or longer to lead Brand Strategy.
As Brand Strategy Lead, you will apply strategic, analytical, and creative thinking to solve challenging brand issues across a broad portfolio and ecosystem on a daily basis. This position is built to expand the strength of the Creative, Brand, and Media organization, pushing beyond traditional approaches to uncover critical competitive information, distill unique insights, and synthesize them to create inspiration for our business partners and creative teams.
You’ll work with a range of internal stakeholders and external partners to define the strategy, develop scalable systems, criteria, and processes to support brand growth. You’re a strategic thinker, collaborative doer with a solid grasp of cloud technology space and passion for brand excellence.
-BA/BS degree or equivalent practical experience.
-15+ years of experience in consumer marketing, brand strategy, or brand planning via an agency or consumer/brand-driven company..
-Experience in developing original and breakthrough work, along with experience in the technology category.
-A passion for problem solving, creative expression, and improving the way our brand strategy can drive the business and customer preference
-Ability to influence creatives and agencies.
-Ability to work on multiple projects simultaneously.
-Ability to work as part of a fast-paced team with excellent communication skills.
-Excellent business intuition, ability to connect the dots and understand business implications
-Fundamental design skills and creative mindset grounded in strategic thinking and user insights
-Ability to make sophisticated technology accessible and understandable to a wide audience.
-Ability to thrive in team situations, actively contributing thinking that enhances and/or challenges key assumptions, and understanding how to successfully leverage junior & senior team members.
-Understanding of design thinking process and design research, and how to apply it to business and brand situations and challenges.
-Strong project & agency management skills and experience, including managing external branding, & creative agencies across a wide range of assets and formats.
-Experience developing briefs for breakthrough campaigns that drove tangible business and brand results.
-Collaborate to develop brand and communications strategies that bring stories to life and drive brand-led thinking across the organization.
-Lead insight development process to inform brand campaigns development, messaging, and creative, including conducting primary and secondary research to understand customer needs, motivations and behaviors.
-Drive synthesis of industry trends, competitive data, and market insights to help inform brand-led communications, creative, messaging, and go-to-market activities.
-Craft compelling product and organizational brand strategies for new and existing products and solutions.
-Strategically apply branding to create structure and definition around complex and/or ambiguous business problems
-Oversee development of creative briefs, helping to develop and evangelize brief-writing best practices to inspire breakthrough creative.
-Collaborate with cross-functional leads (product marketing, industry marketing, sales, media) and external partners (creative agencies) to take ideas from conception to realization.
-Build and refine our brand strategy, including defining our brand voice, personality, and brand principles to guide marketing and communications with global Marketing team and agency partners
-Act as a brand advocate, providing thought-leadership, inspiration and best practices, contributing to the success of brand strategy and marketing communications.
- Creative Agency Experience (advertising, branding etc.).
- Senior Level Leadership Experience.
- Technology Experience
- Client-Side Experience (In-house creative or marketing team).