Insight Analyst - North American Marketing

New York, NY
Job Terms:
Start date:
Posted By:
Bob Bailey

Job Description:

This insights report project is focused on reallocating our team’s resources and assets to communicate the value to marketers and advertisers in an effective manner. Our research insights reports highlight industry trends, changes in consumer behavior, and sentiment around specific topics; within the company and beyond. You will be in charge of turning data into insights, and taking a deep dive into figuring out “why” certain trends or patterns are happening. Our sales teams will use these insight reports to speak to customers at all levels of the sales funnel. 

What you’ll be doing: 

Using Crimson Hexagon, YouGov, as well as internal data engines, to extract quantitative and qualitative data. 

Merging data from these different sources to create meaningful insights 

Creating meaningful stories by piecing together the insights created from these various data sources 

Determining which insights are most impactful and significant to our customers 

Skillfully determining “why” certain trends or patterns are happening. Using your curiosity to dive deep and understand what’s happening behind the numbers 

Taking initiative to stay on top of emerging trends across various sectors; understand where to find information on what’s trending across different industries 

Who you are 

A market research and/or insights professional with a minimum of 3-5 years of professional experience 

A naturally curious person ready to dive deep into data, and come out with meaningful insights 

Highly experienced with using Crimson Hexagon to extrapolate data and develop audience insights 

Experienced with YouGov to analyze consumer behaviors, slice and dice numbers, and know the greater meaning of ‘why’ this data is important 

Able to work from NYC HQ on consistent basis

Client Description:

This online news and social networking service is building a platform where all voices can be heard, creating fun ways for people to express themselves. They pride themselves as innovators who are not afraid to experiment. They are a learning organization with a growth mindset and they are always looking for ways to improve their product and themselves.

This company has a bold aspiration to reach every person on the planet. They believe that goal is more attainable with a team that understands and represents different cultures and backgrounds and are committed to inclusion and diversity in every aspect of the organization. Here, passion and personality matter. You’ll work with creative and curious people across the globe!