This insights report project is focused on reallocating our team’s resources and assets to communicate the value to marketers and advertisers in an effective manner. Our research insights reports highlight industry trends, changes in consumer behavior, and sentiment around specific topics; within the company and beyond. You will be in charge of turning data into insights, and taking a deep dive into figuring out “why” certain trends or patterns are happening. Our sales teams will use these insight reports to speak to customers at all levels of the sales funnel.
What you’ll be doing:
Using Crimson Hexagon, YouGov, as well as internal data engines, to extract quantitative and qualitative data.
Merging data from these different sources to create meaningful insights
Creating meaningful stories by piecing together the insights created from these various data sources
Determining which insights are most impactful and significant to our customers
Skillfully determining “why” certain trends or patterns are happening. Using your curiosity to dive deep and understand what’s happening behind the numbers
Taking initiative to stay on top of emerging trends across various sectors; understand where to find information on what’s trending across different industries
Who you are
A market research and/or insights professional with a minimum of 3-5 years of professional experience
A naturally curious person ready to dive deep into data, and come out with meaningful insights
Highly experienced with using Crimson Hexagon to extrapolate data and develop audience insights
Experienced with YouGov to analyze consumer behaviors, slice and dice numbers, and know the greater meaning of ‘why’ this data is important
Able to work from NYC HQ on consistent basis