Are you a passionate social media marketer with a keen attention to detail? Does working across teams to deliver high quality work for a large brand sound like a fit?
This role will support technology and B2B lines of business in the implementation of social media and content campaigns. The ideal candidate will work collaboratively with cross-functional teams to understand business objectives and contribute to strategy for each LOB. They will work with creative, paid media, and other internal partners, to ensure we are publishing and integrating a regular cadence of brand-defining content that delivers on brand standards.
What the Social Media & Content Contractor will do:
Work with B2B and tech strategists to implement social strategy for tech and B2B lines of business that furthers our agenda and achieves goals
Develop content calendars for all social media content supporting tech and B2B lines of business in accordance with a content strategy
Manage the content and reporting functions of an internal communications program to enable associates to share tech and B2B content
Support the creative process – including writing creative briefs, day-to-day management of agencies, and ensuring all assets are being delivered on schedule
Drive insights and learnings that influence and optimize our publishing agenda
Manage input from cross-functional stakeholders (internal & external partners, creative team, legal, compliance, etc.)
Continue to help build the broader B2B and tech marketing profile
What you will bring to the role:
Experience working with and inspiring creative teams, managing agency relationships on both strategic and creative projects, and managing content programs for social
Expertise across major social platforms. Including: LinkedIn, Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, etc.
Experience developing social/digital performance reports, uncovering insights that can be used to optimize current campaigns or applied as learnings to future campaigns
Keen process orientation and ability to work independently to resolve problems, yet with a strategic sense for how and when to effectively manage up
Proven ability to manage multiple projects simultaneously with flawless execution while adhering to tight timelines
Bachelor’s Degree or military experience
At least 2 years of experience in digital marketing of products or services
At least 1 year of social media & content marketing experience (content creation, social media advertising, social & brand content strategy)
At least 1 year of paid social campaign experience
Multi-channel, integrated marketing and/or communications experience
At least 3 years of social media marketing experience (content creation, social media advertising, social content strategy)
At least 1 year of experience in financial services or other highly regulated industry
At least 1 year of experience in B2B marketing