Digital Marketing Specialist

Los Angeles, CA
Job Terms:
DOE + Benefits
Start date:
Posted By:
Jennifer Torrens

Job Description:

Large Media and Entertainment client in Burbank, CA is seeking a Digital Marketing Specialist to join their team. This is a temporary role slated to go through the end of the year and could extend. 

A dedicated, dynamic digital marketing specialist with a passion for social media and a strong understanding of the digital media landscape is needed, This is a fast-paced, multi-faceted position that requires creativity, improvisation, organization and communication at a very high level. This position may require some non-traditional working hours (early morning/weekends), light travel and on field level work at events & junkets. 

The position will support the Senior Manager and Manager across all titles on the development and execution of comprehensive digital campaigns. 

Campaign Strategy, Planning, and Insights 

  • Work closely with Manager, Digital Marketing to gather all necessary background information and guardrails to incorporate into the Digital Marketing Strategy Brief 
  • Create and maintain Digital Marketing Content Calendar, updating as campaign elements shift and adding new information as it becomes available 
  • Assist Manager, Digital Marketing with concept ideation and development of digital marketing tactics/ideas to build more robust and compelling campaigns for multiple brands 
  • Monitor and report on social KPIs each week 
  • Continuously monitor new developments in digital marketing/social media and proactively share information with the Digital Marketing team Campaign Management 
  • Serve as day-to-day production contact for social content, email, advertising creative, and website content (including QA and updates). 
  • Write social media copy, post all content across official handles (Facebook, Instagram, Twitter, Pinterest, etc.), and create Facebook paid ads. 
  • Manage day-to-day social Editorial Calendar and make recommendations regarding relevant changes that may apply to scheduling and tone of page 
  • Assist with the creation of social content at on-site events with talent, including Facebook Live events, Live Twitter Q&As, and general coverage for Facebook, Instagram, Twitter, and other social platforms 
  • Assist in vetting and selection of social media influencers 
  • Serve as day-to-day point person for projects with other Digital teams
  • Assist Manager with Campaign Wrap Reports (gathering baseline information and data) 
  • Serve as main point of contact for Canadian product marketing partners 
  • Secure deployment dates and audience lists for marketing emails
    • Review campaign wrap reports and apply learnings to optimize new campaigns 

Basic Qualifications

  • Experience with a large studio (e.g. 21 CF, WB, Hulu, etc). This is essential. 
  • Hands-on experience creating/executing successful multi-platform digitalmarketing/media campaigns 
  • Strong working knowledge of social media, digital ad inventory and mobile behaviors/opportunities 
  • Excellent communication skills, both written and oral 
  • Ability to manage multiple outside creative agencies and provide clear, concise creative feedback and guidance
  • Understanding of paid digital media and familiar with spec sheets, DoubleClick and other rich media platforms 
  • Strong organizational, analytical and problem-solving skills 
  • Creative copywriting experience and visual design skills a plus 
  • Ability to be proactive and resourceful 
  • Proficient in Outlook, Keynote, PowerPoint, Word, and Excel 

Preferred Qualifications

  • Experience with Adobe Creative Suite highly desirable 
  • Experience working within the entertainment industry and international markets highly desirable 

Required Education: Bachelor’s degree plus relevant internship experience 

Additional Information

  • Strong experience managing multiple creative agencies with top tier clients. The candidate should have a creative eye and be very detailed oriented. (this is extremely important!!) 
  • Would prefer someone from another studio or creative agency 
  • Copywriting skills (needs to be able to write and look over post copy for social posts) 
  • Has an understanding of the different types of content and specs across all of the social platforms from an organic and paid perspective 
  • Heavy project management skills, someone that is nimble and able to work in a very fast pace environment 
  • Would prefer candidates who have not job hopped around a lot and have been in roles for a decent amount of time 
  • Looking for candidates with at least 3-4 years of direct experience 
  • Someone that is articulate and passionate about the industry

Client Description:

Why Aquent?

  • Highly competitive salaries: commensurate with experience
  • Insurance: Excellent medical benefits with premiums largely subsidized by Aquent
  • 401k Plan
  • 24-hours Paid Sick Leave in CA
  • Perks & Discounts at leading major retailers