Digital Marketing Specialist

Los Angeles, CA
Job Terms:
DOE + Benefits
Start date:
Posted By:
Jennifer Torrens

Job Description:

Large Media and Entertainment client in Burbank, CA is seeking a Digital Marketing Specialist to join their team. This is a temporary role slated to go through the end of the year and could extend. 

Campaign Strategy, Planning, and Insights 

  • Work closely with Manager, Digital Marketing to gather all necessary background information and guardrails to incorporate into the Digital Marketing Strategy Brief 
  • Create and maintain Digital Marketing Content Calendar, updating as campaign elements shift and adding new information as it becomes available 
  • Assist Manager, Digital Marketing with concept ideation and development of digital marketing tactics/ideas to build more robust and compelling campaigns for multiple brands 
  • Monitor and report on social KPIs each week 
  • Continuously monitor new developments in digital marketing/social media and proactively share information with the Digital Marketing team 

Campaign Management 

  • Serve as day-to-day production contact for social content, email, advertising creative, and website content (including QA and updates) 
    • Gather and deliver all necessary assets to agencies, x-LOBs 
    • Review design comps with Manager, route to legal and clearances 
    • Work with media agency to traffic delivery of creative 
  • Write social media copy, post all content across official handles (Facebook, Instagram, Twitter, Pinterest, etc.), and create Facebook paid ads 
  • Manage day-to-day social Editorial Calendar and make recommendations regarding relevant changes that may apply to scheduling and tone of page 
  • Assist with the creation of social content at on-site events with talent, including Facebook Live events, Live Twitter Q&As, and general coverage for Facebook, Instagram, Twitter, and other social platforms 
  • Assist in vetting and selection of social media influencers 
  • Serve as day-to-day point person for projects with other Digital teams 
  • Assist Manager with Campaign Wrap Reports (gathering baseline information and data) 
  • Serve as main point of contact for Canadian product marketing partners 
  • Secure deployment dates and audience lists for marketing emails 
  • Review campaign wrap reports and apply learnings to optimize new campaigns

Required Education: Bachelor's or relevant experience

Client Description:

Why Aquent?

  • Highly competitive salaries: commensurate with experience
  • Insurance: Excellent medical benefits with premiums largely subsidized by Aquent
  • 401k Plan
  • 24-hours Paid Sick Leave in CA
  • Perks & Discounts at leading major retailers