#149363

Copywriter

Location:
Menlo Park, CA
Job Terms:
Temporary
Salary:
DOE
Start date:
06/27/2019
Posted By:
Carin Wallace
Date:
07/01/2019

Job Description:

Duties:

  • Build the marketing copy for integrated marketing campaigns across all digital channels to drive lead generation and product adoption
  • Understand the customer journey and develop a personalized creative for maximizing engagement and customer success
  • Partner with cross-functional teams in marketing, policy, communications, legal, and design to develop content for lifecycle email campaigns and cross-sell programs
  • Create a repository of demand generation content such as ad and landing page copies, trigger emails, case studies, etc.
  • Structure ongoing tests to measure program impact and effectiveness of copy, creative, and channel
  • Own content success metrics and analytics, obsessively track and measure results, gather insights and optimize content for conversion
  • Evaluate market trends and product fit to develop targeted messaging for developer and gaming audiences
  • Ensure content is on-brand, consistent in tone, and complies with SEO best practices
  • Maintain an understanding of, and interest in, the developer marketing and gaming space

Skills:

  • 5+ years of copywriting experience
  • Experience marketing to developer and/or gaming audiences
  • Experience working both strategically as well as in an executional capacity for content development
  • Exceptional writer who knows how to tell a compelling story and drive engagement
  • Relevant, adaptable, creative, and has an eye for design
  • Experience managing key agency and vendor relationships for design and content deliverables
  • Bachelor’s degree in Marketing, English, Communications, or related field

Education:

  • BA/BS degree with strong academic background or equivalent experience.

Client Description:

This TOP social media company, headquartered in Menlo Park, CA, was built to help people connect and share. Over the last decade their tools have played a critical part in changing how people around the world communicate. With over two billion people using the service and more than fifty offices around the globe, a career at this company offers countless ways to make an impact in a fast growing organization.

Working here, you’ll:

  • Be part of their mission of community building
  • Work on the most visible apps and services in the social media industry  
  • Work in an Agile environment, in constant iteration and problem solving mode
  • Take part in global internal conversations that are happening with stakeholders, wherever they may be located, who are the best at what they do