Web Analyst- Media

San Francisco
Job Terms:
W2 Hourly DOE
Start date:
Posted By:
Alex McGhee

Job Description:

Job Description 

The DCX (Digital Customer Experiences) Media Analyst leads the execution of operational reporting and analytics for paid digital media across Healthcare Professional (HCP) and Patients (DTP) customer types. The Media Analyst sits on the DCX Media Services Team and interfaces broadly with the Product Marketing teams, other DCX teams, and media agency. They work together to analyze media performance, and develop insights and recommendations for executional excellence and in-flight adjustments to promotional campaigns. 

The Media Analyst must have strong analytical skills and in-depth functional and business knowledge to support these activities. The ability to work in a matrix organization while implementing this capability and the ability to analyze and distill business relevant data are required to be successful in this role. 

Media analytics support for priority brands: Monitor performance, analyze media data, and provide reporting and insights 
A/B Testing: Review and improve upon test plans created by the media agency. Analyze test results and communicate to internal teams. Work with agency to manage test planning, execution, and implementation process. 
Support MST Applied Analytics Manager (MST AAM with development and execution of MST Learning Agenda. Lead MST analytics and performance marketing training as needed. 
Measurement oversight: Review media tactical plans and ensure that sound measurement is in place prior to the launch of marketing campaigns. 
Ad-hoc analytics support: Provide analytics support as needed to MST AAM, including deep performance analysis 
Ad-hoc reporting: Provide reporting support as needed to MST AAM 

EXPERIENCE & EDUCATION (Basic Qualifications) 
Strong familiarity with media measurement, KPIs and metrics, and how to monitor, derive insights, and report on key metrics. 
Strong understanding of A/B testing, including the “dos and don’ts” of testing 
4+ years of experience as a digital/performance/growth marketer or marketing/media analyst 
Strong organizational skills, with the ability to plan ahead, judge priorities, multitask and meet deadlines 
Strong communicator: Able to take analysis/insights and communicate key findings or learnings in an easy to understand format -- ability to “tell a story” with data 
Expertise with relevant analytics and media platforms: Adobe Analytics and Google Marketing Platform, particularly Search Ads 360, Campaign Manager, and Google Analytics 360. 
Proficient with data segmentation and advanced analysis techniques 
Versatile and comfortable juggling multiple projects with several moving parts at once 
Self-starter and has excellent follow-through with proven ability to work independently in a dynamic, often ambiguous, highly-matrixed environment 

EXPERIENCE & EDUCATION (Preferred Qualifications) 
Advanced degree in a related field 
Client Management / Agency Services 
Strong understanding of digital technology, including cross-channel and cross-device attribution. 
Deep knowledge of media landscape and continuously seeks to understand the current advancements of paid media channels and marketing 
Familiarity with Scrum / Agile