Senior Manager, Integrated Marketing

New York, NY
Job Terms:
DOE + Benefits
Start date:
Posted By:
Alexa Falcone

Job Description:

Large Media and Entertainment client in Manhattan is seeking a Senior Manager of Integrated Marketing to join their team. This is a 4-month opportunity with the possibility of extending.

Integrated Marketing is seeking an experienced professional to be a Senior Manager who will report into the Executive Director. The Senior Manager will be responsible for developing and executing multi-platform advertiser driven marketing, integration and promotional programs as they pertain to Daytime and Syndication, both within the various on-air programs, as well as, digital properties. 


  • In response to RFP’s/sales requests, create and present proposals that detail the customized sponsorship and integration opportunities and work with the sales teams to close the deals. 
  • Grow and advance the PR strategy as a secondary business for the network, which includes pitching PR agencies on opportunities as well as fielding, and responding to PR agencies requests for integrations. 
  • Interface with Programming and Marketing teams to identify opportunities and develop concepts internally. 
  • Oversee and manage on-air and digital executions for deals that have sold in. Primary responsibilities would include: working with the show(s), site team and clients on sponsored content, coordinating any prep for the shoot/event, be present and oversee the integration, supervising clients while on set, managing post production, ensuring digital assets and content launches properly. 
  • Monitor and ensure all sponsorship elements are delivering across all platforms. 
  • Collaborate across all dayparts/networks to create opportunities that provider greater reach and impact for sponsors. 
  • Direct interface with various departments (Sales, Programming, Legal, BS&P, PR etc.). 
  • Day-to-day communication with sales team, clients and production. 
  • Other responsibilities include: managing budget, deal agreement letters, department status reports, production timelines, case studies and competitive monitoring/analysis. 
  • Some travel is required.

Preferred Qualifications 

  • Experience executing integrations/sponsorships both on-air and digitally

Education: BA/BS degree required or equivalent relevant exp.

Client Description:

Why Aquent?

  • Highly competitive salaries: commensurate with experience
  • Insurance: Excellent medical benefits with premiums largely subsidized by Aquent
  • 401k Plan
  • Perks & Discounts at leading major retailers