Marketing Analyst

McLean, VA
Job Terms:
Start date:
Posted By:
Cassandra Beard

Job Description:

AQUENT is partnering with a Fortune 200 FinTech organization to find a Marketing Analyst in McLean, VA! This is a long-term contract position, with the possibility of extending or converting to full time.


In this role you will: 

  • Leverage social listening and other analytical platforms to produce insights that align with our internal business partner’s goals and needs 
  • Tell a story with your data via insights and actionable recommendations 
  • Work on implementing market research methods into the social listening space 
  • Collaborate with internal partners to understand reporting and analysis needs 

    Day-to-day responsibilities: 
  • Translate real-time social media conversations into insights that will help improve our products and services 
  • Work with business partners to understand their needs and provide guidance on how social data can be used to deliver insights 
  • Analyze customer feedback, reaction to product launches and new features to deliver insights to fuel business strategies 
  • Deliver regularly cadenced reporting based on customer conversations 
  • Mine social data for trends across a variety of use cases including but not limited to marketing campaigns, product launches, competitive intelligence, industry landscapes, sponsorships, influencer analysis, audience analysis, etc. 

The ideal person will have: 

  • An understanding of qualitative and quantitative social media and digital measurement 
  • Exceptional ability to cull insights out of raw data, display themes and trends, and mine the “so-what” out of KPIs and visualizations 
  • Excellent presentations skills with the ability to develop compelling decks and articulate its contents in a concise and informative manner 
  • Knowledge of corporate social media strategies, including publishing, engagement, customer service, insights and analytics, and social data visualization 
  • Understanding of Boolean search logic and how it applies to the social media space 
  • Knowledge of enterprise-level social listening tools such as Sprinklr, Brandwatch, Crimson Hexagon, Infegy, etc. 
  • Flexible in prioritizing work, managing multiple tasks and meeting deadlines 
  • Excellent written/oral communication, presentation, editing and copywriting skills and professional writing experience 
  • Project management skills 
  • Analytics experience at a large B2C company or digital agency 

Basic Qualifications: 

  • Bachelor’s Degree or Military experience 
  • 3+ years of experience with digital insights & analytics 
  • 2+ years in social media listening and social marketing 

Preferred Qualifications 

  • 1+ years of market research experience 
  • 1+ years’ experience working in the Financial services industry 

Client Description:

This client puts its money where its mouth is. As a leading financial services and tech company, they’re constantly pushing the envelope to adapt and stay ahead of trends - whether it’s trends in financial products or in the way they treat their customers. Our client sets the bar in customer experience.

Our Talent are working with “best-in-class” global marketing teams on omni-channel campaigns, leveraging innovative technologies to drive customer engagement. AQUENT Talent work alongside full-time employees presenting ideas to stakeholders and influencing business decisions every day.

Working here:

  • You’ll be pushed to bring thoughtful creative and marketing ideas to the table

  • You’ll be collaborating in an Agile environment to deliver purposeful projects

  • You’ll be working with a global brand - meeting customers where they live by leveraging AI, ML and VR