Assistant Manager, Performance Display + Paid Social

Portland, OR
Job Terms:
Start date:
Posted By:
Erica R. Brown

Job Description:

As the Assistant Manager, Display + Paid Social on our Portland based Performance 
Marketing team, your primary responsibilities will consist of optimizing our paid social and programmatic 
eCommerce activities. You will fully support and drive the channel objectives to catalyze high quality traffic 
to the US online store while accelerating revenue growth. You understand that the digital advertising 
landscape is dynamic and fast-changing and are able to make sense of this complex ecosystem by 
capitalizing on the latest technologies. 

Collaboration will extend to the global eCommerce Online Marketing community where you will be 
expected to contribute to our global best practice guidelines and standards with original input and thought 
leadership from the key US market. With a primary focus on eCommerce revenue, you will also connect 
with Brand Marketing and Newsroom colleagues to exploit all display, paid social and programmatic 
opportunities in the US. You will play an important role within the company's US Performance Marketing team 
and collaborate closely with the broader US eCommerce and Global Online Marketing teams to help 
create a US based center of excellence. 

Key Responsibilities: 
 Devise and implement the eCommerce paid social and programmatic strategy for the company's US 
 Serve as the point person in driving campaign strategy for limited release product launches 
 Manage day-to-day paid social and programmatic operations and strategies (including lower- 
funnel retargeting, category-level retargeting, prospecting) to meet KPIs and customer 
acquisition goals 
 Accountable for top and bottom line growth of our paid social and programmatic programs to 
achieve eCommerce sales, ROI and total contribution goals 
 Manage our external digital agency (paid social and programmatic teams) to meet agreed targets 
 Work cross-functionally with other Performance Marketing channels, Business Units, Digital 
Content, Consumer Engagement, and Analytics to create synergies and exploit opportunities 
 Drive testing, reporting, optimization, and analysis to identify key levers and opportunities for 
 Monitor paid social and programmatic trends, best practices, technologies and techniques and 
implement new platforms/features where relevant 

Key Relationships: 
 US Performance Marketing team and the broader US eCommerce team, Portland 
 Global eCommerce Online Marketing team, Amsterdam 
 US Brand/Digital Marketing teams, Portland, Los Angeles, and New York 
 Digital Marketing agencies, vendors and publishers 
 DoubleClick and Google 
 Social Platforms 

Knowledge, Skills and Abilities: 
 Experience with creative processes, revenue optimization, and Dynamic Creative Optimization 
 Experience in planning and managing large budgets split across multiple strategies and 
 Awareness of and interest in other online marketing channels with an understanding of attribution 
 Ability to balance direct response/performance goals with overall business goals and priorities, 
and you possess a strong appreciation and knowledge of Brand Marketing 
 An ability to explain complex paid media concepts to varied stakeholders by making intricate 
technologies understandable 
 Strong leadership capability with a talent for influencing at all levels of the organization (globally, 
locally, internally and externally) 
 Excellent (written and verbal) communication and interpersonal skills with an ability to build 
strong relationships quickly as a result of a team-first mentality 
 Strong time management, organizational and prioritization skills 
 Diligence, accuracy, attention to detail and a strong work ethic 

Minimum Qualifications: 
 Bachelor’s degree required with 4-5 years hands-on programmatic and paid social experience 
(client, agency, agency trading desk, real-time bidding technology vendor, or publisher) 
 Strong technical experience with ad serving and demand-side platforms (e.g. Google Display 
Video 360 (DV360)). Experience with data management platforms (e.g. Salesforce DMP) is a 
 Comprehensive understanding of digital infrastructure and tracking methods including cookies, 
tag management and analytics (ideally Adobe Analytics, Google Analytics, and Google 
Campaign Manager) 
 Advanced computer skills with proven Excel experience 
 Strong quantitative and qualitative analytical skills 
 English language fluency