Sr Marketing Consultant

San Francisco or LA (with remote flexibility)
Job Terms:
W2 Hourly DOE
Start date:
Posted By:
Alex McGhee

Job Description:

Sr. Marketing Consultant – Self-Funded 

*Candidate preference SF, LA or Orange County with remote flexibility. Occasional trvael to SF**

We are looking for an experienced Marketing Professional to provide contracting support to our Self-Funded Marketing team. Self-funded represents our large group clients as well as labor and union groups and is one of the key strategic initiatives of the organization. The Sr. Marketing Communications Specialist develops complex marketing campaigns, programs and communication to support our sales and account management teams and ultimately, membership growth initiatives. A dynamic marketing professional who is a go-getter, creative, and is passionate about health care and marketing will be the ideal fit for this role. 

This is an exciting opportunity to own complex marketing projects from end to end. The individual will be responsible for a variety of marketing activities, including input into strategy, tactical planning, project management and oversight analytics, messaging and creative execution. Attention to detail and an eye for quality, and the ability to be customer focused in all we do is critical. 

The role reports to the Director, Self-Funded Marketing and works closely with Premier Accounts, Core Accounts, Channel Partners/TPA, Labor and Trust and various internal departments across the organization and within Marketing. Also interfaces with external parties in the development of marketing acquisition materials. 

Responsibilities include: 

• Lead the development and implementation of marketing campaigns and communications strategies focused on large self-funded purchasers and growing self-funded membership. May be responsible for presenting recommendations to senior executives. 
• Work collaboratively with prospects, clients and internal partners (Account Management, legal, Customer Service, HCQA, network, product, content and creative teams, etc.) to strategize, plan, and ensure successful execution of a variety of marketing campaigns and programs to meet business and corporate goals. Because this position will work with client executives/functional leaders on a regular basis and may receive guidance other key leaders, building and maintaining cross-functional relationships is a key component to success. 
• Operates autonomously but in way that is collaborative and integrative with overall direction/strategy. 
• Support the Director of Self-Funded Marketing with end-to-end development of marketing campaigns: writing the creative brief, recommend messaging and positioning, selecting tactics (email, online, social, print, etc.). 
• Lead the project execution of campaign deliverables by agreed upon deadlines and deliver on budget. 
Partner with other lines of business for marketing content development, document management and distribution. 

• Utilize data to optimize campaigns and recommend metrics to meet goals and objectives. 

• Monitor, track and report campaign progress against goals and relevant marketing metrics to management. 
• Maintain a strong knowledge of the Self-Funded business, our clients products, programs and services as well as industry mandates (ACA) and competitive solutions. 
• Support the development, implementation, and adoption of digital tools for internal and external users. 

Minimum skills, knowledge, and ability requirements: 

• Proven success in meeting campaign and program goals and objectives, timelines and budgets. 
• Ability to operate both strategically and tactically in a high-energy, fast-paced environment. 
• Excellent collaborative, communication (verbal and written), and presentation skills. 
• Ability to build and maintain positive relationships with external partners and internal colleagues across the organization to overcome challenges and meet deadlines. 
• Excellent organizational and project management skills and ability to manage multiple, competing priorities simultaneously. 
• Extreme attention to detail and willingness to roll up your sleeves. 
• Strong work ethic; positive attitude; can function as a team player and work independently. 
• Excellent computer skills in MS Office (Excel, Word, PowerPoint, Outlook, OneNote, SharePoint, Project) 

Experience and educational requirements: 

• BA/BS in a related field such as marketing or business and/or equivalent combination of education and experience. An MBA is preferred, not required. 
• 2-4 years Business to Business Employer (B2B) marketing experience, health care industry preferred. 
• 5 years project management experience driving end-to-end execution of complex projects with cross-functional teams. 

Required Skills (top 3 to 5/ non-negotiables): 
1. Healthcare and marketing experience 
2. Ability to gather info and organize into meaningful content 
3. Prior experience managing complex projects from start to finish, high accountability and attention to detail 
4. Ability to coordinate and collaborate with internal and external stakeholders 
5. Time management and ability to prioritize projects 

What you like to see on resumes? (nice to have) 
1. Healthcare prior experience 
2. Employer experience 
3. Ability to write solid content 

Disqualifiers or Dislikes on Resumes:
No marketing or healthcare experience, no proof of project management experience 

Education Requirement:
• BA/BS in a related field such as marketing or business and/or equivalent combination of education and experience. An MBA is preferred, not required. 
• 2-4 years B2B marketing experience, health care industry preferred 
• A minimum of 5 years project management experience working with cross-functional teams.