#148579

Manager of Web Analytics

Location:
Stamford, CT
Job Terms:
Permanent
Start date:
ASAP
Posted By:
Vicki Schuch
Date:
06/10/2019

Job Description:

Our global client, who provides technology solutions for small, mid-size and large firms that help them connect with customers to build loyalty and grow revenue, is seeking a Manager of Web Analytics to work in the Marketing Analytics team. You will be an integral part of their talented team, supporting their continued growth. This position will be located at their Stamford location and must work on-site M-F. 

You are:
A Results-driven Contributor who can drive our strategic direction with data and insights. You are a Forward thinking individual who stay current with analytics trends to support our digital channel strategic with the objective of delivering a best-in-class web user experience

You will:
As a Manager of Data Analytics your responsibilities include, but are not limited to: 
• Manage reporting through vendors (both onshore and offshore). Identify opportunites to reuse or redistribute existing reports for new audiences
• Manage our test and learn program, inclusive of ideation, coordination, execution and results readouts
• Develop and monitor segmentation strategies to better target and personalize the online experience for our target clients
• Monitor and analyze effectiveness of new web/mobile features, funnel performance and site changes 
• Communicate opportunities to drive marketing goals cross-functionally by making suggestions for website/lead gen/ecommerce
• Assist in campaign optimization across various channels, including SEM, SEO, social, programmatic, email, direct mail etc.
• Create key performance indicators and develop dashboards and visualizations to illustrate key metrics and explain trends against these KPI’s
• Identify data patterns, along with site usability or performance trends
• Manage execution of requests/projects needed to enhance reports and analysis from business partners
• Assist in developing analysis, test results and resulting recommendations to senior management
• Assisting the Implementation Manager with Adobe Analytics Implementation projects, from working with stakeholders to translate requirements to troubleshooting and QA testing
• Stay abreast on best practices and latest trends in web and omni-channel analytics
 

Your background:
• Minimum of 7+ years’ experience working in a digital / web analytics capacity 
• BA/BS in marketing, statistics, economics, math, finance, engineering or other related field, advanced degree a plus
• Extensive experience with Adobe Analytics (Omniture) or similar (Google Analytics, etc.) 
• Experience with Adobe Target or similar web optimization tools, e-commerce a plus
• Analytical thinker with a strong passion for visualization, analysis, and evangelizing data usage
• Broad understanding of online marketing, including various online media types (display, search, email, social, etc.)
• Vendor management and project management skills are required
• Outstanding MS Excel skills
• Strong interpersonal skills. Must be influential, but able to work effectively in a project team
• Excellent written and verbal communication skills
• Strong organizational skills and the ability to effectively manage multiple projects at one time
• Experience with tag management solutions such as Adobe DTM, Adobe Launch, Tealium, Google Tag Manager, Signal, etc. a plus
• Experience with A/B testing tools such as Adobe Test & Target, Maxymiser, Monetate, Optimizely a plus
• Experience with Adobe Insight, Power BI, Tableau and other data aggregation platforms is a plus

We will:
• Provide the opportunity to grow and develop your career in a fast paced, dynamic and growing organization
• Offer an inclusive environment that encourages diverse perspectives and ideas 
• Deliver challenging and unique opportunities to contribute to the success of a transforming organization

Our Team
Our passionate and ambitious team delivers innovations that help clients navigate the complex and always evolving world of commerce: from helping them use data to market to the best customers, to enabling the sending of parcels and packages efficiently, to securing payments through statements and invoices. In everything, we do, we deliver accuracy and precision to drive meaningful impact.

 

This position is on-site in Stamford, CT.

Relocation Assistance may be available