Great Opportunity at our Beauty Client in New York City
Manager, Global Marketing – Eye
The Global Brand Manager will be the brand development lead and work with Marketing and Regional
leadership to identify areas of opportunity both regionally and globally, that will drive profitable growth.
Ideal candidate will drive thought leadership and identify gaps in both our current offerings and new
territories. The two key goals for this role will be: 1) develop pool of ideas that fill the strategic
innovation funnel and tightly manage projects and teams to deliver a full mix on time in full and 2) Work
with regional and marketing leads to incorporate innovation and communications as part of their holistic
Understand the consumer and translate this knowledge to create insightful strategy,
communication and innovation
Analyze the potential of new products, making recommendations based on sales and profit
Drive and manage all aspects of innovation from idea to launch. Includes insight development
and testing, crafting the mix, business case modeling, communication & POS assets, and sell-in
through each stage gate.
Holistic and detail understanding of portfolio in context of company, customer, and competition
and make strategic recommendations for expansion or rationalization
Manage Advertising & Marketing budgets with an eye for driving efficiencies and effectiveness
Development and presentation of activities and strategies to senior management as well as
briefing and managing agencies on day to day basis
Develop media strategy recommendations throughout the year and seek ongoing optimization
Become the brand expert through ongoing analysis, consumer insights, and knowledge of
category dynamics and competition
Brand interface with global regions
Lead a large cross-functional team to overcome executional and logistical hurdles to meet
aggressive in-market timing]
Preferred & Required Skills:
Thrive in a dynamic, lean, and structured environment with proven record of completing
projects on time in full through excellent cross functional team management, leadership, and
Demonstrate bias for action with high energy and commitment level
Experience in understanding, assessing, creating and delivering digital (especially social media)
that lead to great work and results.
Proven record of drive and initiative with great interpersonal and communication skills
Analytical / quantitative acumen with strong knowledge of key syndicated data (Nielsen/IRI)
preferred and experience developing business cases
Strong project management skills and understanding of NPD process from ideation to execution.
Clear demonstration of external orientation, team leadership, team commitment, influencing
Self-starter who takes initiative and speaks their mind
5 years relevant work experience in marketing or brand management. Global brand
development a plus.
Experience in cosmetics, beauty, or personal care categories a plus