Email Marketing Coordinator

Cumberland, RI
Job Terms:
Start date:
Posted By:
Margie Franco

Job Description:

This Email Marketing Coordinator’s primary responsibilities will be primarily related to email. The focus is on email production and project management with additional opportunity to support strategic planning and development. The responsibilities include end-to-end execution of marketing campaigns to drive profitable customer engagement largely through email but also may include direct mail and other channels; management of production calendars; detailed and thorough proofing of email campaigns, reporting on campaign engagement metrics to assess program effectiveness, customer service reporting, and competitive and customer research. 
This individual will be responsible for ensuring flawless campaign execution within our new platform. The ideal individual meets the following: - Rolling sleeves up to make sure multiple deadlines are met - Managing communications to achieve flawless execution of emails and possibly direct mail on time and on budget, including quality control, calendar maintenance, coupon set up, proofing and data requests - Executing campaigns, ensuring all messages are on brand with appropriate target audiences and versions - Supporting strategic recommendations and insights for email and possibly direct mail through engagement metrics reporting and key sales driving KPIs - Participating actively and becoming a thought leader for developing integrated email marketing strategies 
Required qualifications of this Marketing Coordinator are: - 1-4 years of strong email or digital marketing experience - 1-3 years of project management (prior marketing or advertising experience is strongly preferred) - Clear understanding of how email marketing strategy integrates into a bigger marketing plan - Proven track record of delivering high levels of customer service to internal/external customers - Nimbleness, ability to multitask and adjust workload to meet changing priorities - Ability to function in a fast-paced, high energy, collaborative environment - Extreme attention to detail - Superior communication skills, written, oral and interpersonal - Ability to drive actionable insights from both quantitative and qualitative data - High proficiency with MS Office, specifically Outlook, Excel, and PowerPoint Preferred qualifications of this Marketing Coordinator are: - Prior experience with email and/or other digital marketing preferred - Experience working in a marketing department or advertising agency - Retail experience 
Communications, Marketing or similar bachelor’s degree 

Client Description:

This client is a fantastic consideration for those who want to combine working with a large retail brand and a true “do-good”, customer-centric focus. Most people we’ve placed here say the company’s innovations within their Retail Loyalty & Personalization program and Healthcare Services offerings is a standout characteristic. Their leadership, competitive edge and innovations within their businesses and markets is having a direct impact on the size of the teams, and we’re seeing massive growth. What a time to get involved!

This client:

  • Is considered by Fast Company to be amongst the most innovative companies

  • Is listed by Forbes as one of the world’s most admired companies

  • Makes it their mission to guide people toward better health

    • This includes altering the products they offer at retail to more health-conscious offerings!

Our client has recently made a move toward a major merger, which means this is a great time to get involved! Two big industry brands coming together.

Working here gets you into a fast-paced environment, with tons of cross-functional working relationships. You’d have exposure to a number of teams related to any project you’re working on, and we sometimes see freelancers convert to permanent employees on teams they’ve had the opportunity to interact with. This is definitely a standout opportunity!