Marketing Manager - Loyalty

Job Terms:
Start date:
Posted By:
Sarah Fisher

Job Description:

Responsible for all marketing and digital efforts for the LEVEL Loyalty Rewards program – a multi brand points based program for this beauty brand. Design and execute all marketing efforts to drive acquisition, and 
incremental sales. Work with all brand marketing teams to incorporate LEVEL specific promotions into their existing marketing efforts, as well and lead creation of LEVEL specific promotions. 
Oversee creative development of collateral (email, direct mail, store signage, program collateral, training materials, PR, and other program 
creatives for special events). Oversee and manage LEVEL Loyalty Rewards website including site enhancements roadmap and rewards catalog product mix. 

CRM & Promotions: 
-- Oversee, review & approve creative briefs, email comps, SL & PH txt 
-- Drive trigger enhancements and strategy 
-- Work with brands on monthly promotions and 500F (loyalty vendor) to make sure automation is possible 
–navigate internally and with vendor when enhancements are needed 
-- Oversee development of email calendar and cadence and enforce LEVEL strategy when brand push-back happens 
-- Set priorities for creative and enforce deadlines 
-- Oversee and manage LEVEL Loyalty Rewards website enhancements strategy, roadmap, and execution 
-- Manage vendors & relationship and navigate internally to get things done 
-- Oversee development of monthly offers for new members, street and store 
-- Manage creative development of collateral 

Job Requirements: 
 5+ years relevant CRM/loyalty experience, with some beauty industry experience 
 Ability to create and socialize marketing program plans 
 Strong influencing skills 
 Be point of contact for brands for program questions 
 Ability to identify, communicate and inspire an organization around building CRM/loyalty roadmap 
 Must have direct marketing campaign management experience 
 Must have strong knowledge of best practices as relates to email, DM, data acquisition and progressive 
 Understanding of CRM KPIs for email, DM, and other digital marketing tools 
 Affinity for building partnerships with other teams and business units 

 Ability to thrive in a fast paced environment and be able to easily adapt to change 
 Highly motivated and capable of managing and prioritize multiple projects simultaneously 
 Passion for our customers and always thinking of how things impact them 
 Strong communication and listening skills - both verbal and written 
 Excellent organization skills, strong attention to details 
 Proficient with Microsoft Office (Excel, Word, PowerPoint, Outlook) 

*** Would really like candidate to know SFMC as how we work on our emails ***