Analyst (Digital Marketing)

Orlando, FL
Job Terms:
Start date:
Posted By:
Kathleen Ellison

Job Description:


  • Leads development of campaign management audience selection, segmentation, and flowchart logic in support of real-time inbound and outbound marketing campaign development.
  • Creates efficiencies and optimizes flows in existing marketing tech stack.
  • Provides support in analysis and understanding of Marketing Data Mart segment populations and filtering.
  • Leads development of procedures, views, and back-end database logic, supporting Analytics group needs in ad hoc, as well as ongoing analytics projects.
  • Supports analytics team through implementation of SQL and other structured data queries.
  • Partners with the Information Technology team to ensure best-of-class data management, analytics, and reporting. 


  • Excellent analytical skills with past experience in email and/or database marketing analysis
  • Experience with IBM Unica or other campaign management system preferred (Epiphany, Aprimo)
  • Experience with IBM Interact or other real-time marketing system preferred
  • Experience with Microsoft Excel (advanced)
  • Must be able to develop and understand advanced Microsoft Excel spreadsheets.
  • Experience with SQL and Relational Databases (expert)
  • Must have thorough understanding of database structure
  • Experience creating complicated reports including sub-reports, parameter based reports, graphical reports, formula based, well-formatted reports; analysis reports, etc.
  • Working knowledge of databases including writing SQL queries required.
  • Ability to work independently in a deadline oriented environment
  • Experience in troubleshooting and resolving problems
  • Ability to evaluate quantitative data sets and determine “big picture” implications required
  • Working knowledge of marketing, media, and marketing customer data required
  • Ability to handle multiple projects required
  • Desire to work in a fast-paced environment required
  • Proficiency communicating research results in written, visual, and verbal form required.