Our eCommerce Giant is looking for an Email Channel Management Lead– Onsite & Owned Channels!
Looking for a company that inspires passion, courage and imagination, where you can be part of the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to creating an ambitious and inclusive workplace, join our client.
We are seeking a marketing leader to drive operations and deliver connected customer marketing experiences across Onsite screens (full site, native App). This position is based in San Jose and is focused on the U.S. business.
Prioritize onsite messaging (targeted & general/untargeted) and owned channel messaging across a multitude of placements utilizing data to deliver the best holistic, connected, customer experiences.
Optimize live campaign/messaging performance intra-week by evaluating consumer-relevant marketing and ecommerce metrics including reach, CTR, engagement rates and ultimately conversion rates. Prepare wireframes for review meetings with cross-functional stakeholders.
Facilitate meetings with cross-functional stakeholders to review upcoming messaging & placements to lock priorities of all placements.
Partner closely with marketing strategy, marketing activation, and channel leads to understand priorities to inform overall prioritization recommendations.
Develop and conduct trainings to marketing and key business partners (ie. site merch) on new homepage placements, marketing planning processes, and channel best practices
Work closely with marketing pmo to ensure timely delivery of Onsite assets
Contribute to homepage and owned channel planning and processes on a monthly basis working closely with marketing planning, marketing managers and project managers to ensure planning is conducted within previously determined SLAs
The ideal candidate is an experienced marketer who:
Is an analytical activator. Utilizes insights and data to make real time adjustments to optimize business performance. You utilize data to identify, prioritize, and act.
Is a fierce prioritizer. You are not afraid to develop choices and make recommendations, even when there are competing priorities where tough trade-offs are necessary.
Is an owner. You want to deliver the best customer experiences that drive the best business outcomes. You have a strong POV and enjoy making decisions.
Is agile & scrappy. You are motivated working in fast-paced, dynamic, changing environments. An independent self-starter with an inner drive to deliver and win – while having a great time getting there.
Is an exceptional communicator. Articulate, concise, on-point, nimble, able to flex based on urgency, audience, and forums.
Is adept at utilizing a variety of propriety and third party tools to self-service and pull reporting, affect targeting, schedule placements.
Is a strong project manager / organizer. You are able to make order from chaos and translate multiple data inputs into effective, accurate, user-friendly outputs (ie. complex calendars, wireframes).
Is process & operations oriented with a zero-defect mentality and on-time launch for all projects. Ensure seamless hand-over to trafficking and implementation partners.
Site merchandising expertise at a leading eCommerce retailer or marketplace
3+ years of digital marketing expertise from a customer-first company with rigorous operational cadences and processes to manage & optimize the business in real-time
Email, push notification marketing experience is a strong plus.
BA/BS degree required
Preference for marketing / site merch candidates from top tier, fortune 500 retailers or marketplaces