Employer Brand Content Writer

San Francisco, CA
Job Terms:
$50/hr W2 + Subsidized Benefits
Start date:
Posted By:
Christina Clark

Job Description:

Our client, a major healthcare client in San Francisco, is looking for a passionate writer and brand-enthusiast to enhance their employer brand by applying a new and creative lens to talent-facing communication that conveys the culture and employee experience. This is a 6 month to start with the intent to extend out further.

What you will do: 
• Work to grow awareness and enhance the entire candidate experience through creation, execution, and optimization of talent marketing campaigns and candidate experience programs. 
• Audit existing strategies and support the development of an updated content strategy that will position us as an employer of choice including calendar, target topics, distribution channels and reporting metrics. 
• Enable talent acquisition team with content and messaging to increase candidate engagement and create a more enjoyable and thoughtful candidate experience. 
• Partner closely with the internal communications and other stakeholders to re-purpose content for talent-facing communication internally and externally. 
• Ensure employer brand is aligned with overall brand positioning (i.e. messages and campaigns to prospective employees should complement internal communication with current employees as well as customer-facing branding). 

What skills you should have: 
• 4+ years of experience in digital brand marketing with demonstrated work focused on talent strategy or employer brand. 
• HR-related and executive communication experience a major plus. 
• Strong understanding of branding and its ability to position a company as an employer of choice to prospective hires. 
• Demonstrated wicked written skills. 
• Detailed-oriented and thrives in a cross-functional, highly-collaborative role. 

Required Skills (top 3 to 5/ non-negotiables): 
1. Digital brand marketing experience with focus on talent strategy or employer brand 
2. Strong understanding of branding and its ability to position a company as an employer of choice 
3. Excellent writing skills 
4. Takes initiatives 
5. Ability to thrive in cross-functional, collaborative work environment 
6. Bachelor's Degree