Senior Market Research Specialist

Hartford County
Job Terms:
W2, Hourly, Depends on Experience
Start date:
Posted By:
Kimberley Strayer

Job Description:

Our client is seeking a consultant to work in an analyst role that is responsible for providing analytical support and project management, delivering fact-based insights that help drive profitable growth from all key constituencies (including customers, clients, producers, consultants, medical professionals, and employees). This individual will support and help manage qualitative and quantitative primary market research projects to support the company. The role includes working extensively with external research firms, internal business partners and other Market Research staff members. Other responsibilities include responding to requests for research, and collecting and presenting data and analysis to address key business needs. 


This Senior Market Research consultant will: 

• Partner and consult with direct to consumer business clients to proactively identify opportunities for research to bring important insights to the business, as well as to diagnose/interpret business issues and recommend and gain alignment to effective research plans in order to fill the knowledge gaps. 

• Lead satisfaction studies with focus on tracking and strategy development for a variety of key businesses. 

• Lead excellent projects: Plan, conduct, analyze and present both qualitative and quantitative primary research for key constituents in the organization. 

• Partner with vendors in order to leverage their skills most effectively; managing vendors as they execute research studies, including stimulus and sample development and definition, field management, interviews, analysis specifications, analysis, reporting, timelines, budgets. Manage vendors through client process with RFP, legal, compliance, etc. 

• Provide timely, accurate and actionable data and recommendations that allow understanding of results for development of impactful insights that drive strategy and decision making; effectively presenting the results and insights to business partners and stakeholders. 

• Serve as a true research partner to internal clients by taking projects to the “next level” and encouraging a strong research relationship, including listening for and probing frequently on research needs. Help to educate and position research and introduce concepts such as segmentation to identify opportunities for research to move forward the business. 

• Work collaboratively with other Market Research staff members to support the group’s mission, and lends support for other internal clients in sales, product, and marketing and/or strategic management functions. 

• Develop insights across multiple studies, secondary studies, and competitive intelligence sources to further impact strategy and decision-making; partnering with business clients to communicate these insights. 

• Take ownership for all aspects of learning agendas, project prioritization overviews with clients, budget and resource management. 


Client Description:

Our national insurance industry client practices what it preaches, and has a strong health and wellness focus as part of their company culture. As a part of their organization, even as a freelancer, you can expect to be included in that culture!

What else can you expect from this organization?

  • As a congenial and collaborative culture, they’ll welcome you as an equal contributor, and value your opinion when it comes to creative and marketing project creation and delivery.

  • They’re fully committed to an Agile environment, adopting and utilizing standard Agile practices daily.

  • These folks are committed to getting it right, and as such, are quite focused on metrics and ROI. “Measure twice, cut once” is a common phrase that could possibly apply to their project teams. That’s why they value candidates with previous knowledge and experience in designing & managing to drive metrics, and have a keen eye for those with insurance industry experience.

    • Prior knowledge of and familiarity with industry acronyms is a plus.

  • This is very much a matrixed organization, so bring your A-game and communication skills! You’ll be networking with any number of stakeholders related to your creative and marketing projects.

  • Being a larger corporation, the meeting schedule is sometimes heavy. With a strong ability to stay organized and focused on your deliverable, you’ll thrive here!

Certain locations benefit from on-site fitness center facilities, Starbucks, and free parking. Our advice? Bring your walking shoes! Your day has a built in mini-workout. Parking in the CT facility tends to be a bit of a walk from the (very large!) main building, but that will make your fitness tracker happy!

Benefits for Consultants

Aquent talent are eligible for a generous health-and-wellness package.

Our plan includes: Medical Insurance Aquent offers access to comprehensive In and Out of Network plans, with contributions toward monthly premiums and often with eligibility within two months of starting work. Retirement Savings Plan Aquent offers a 401(k) plan, managed by a leader in the retirement field, with immediate vesting.

Other features:

  • Dental insurance
  • Vision insurance
  • Flexible spending accounts
  • Professional training
  • Discounts and Perks


Key Competencies 

• Act independently to ensure that research is conducted to attain expected or better results, within budget, and as efficiently as possible 

• Strong analytical skills, including the ability to analyze and interpret large data sets, identify insights, and synthesize how these insights for internal clients to impact the business (so what? and now what?) and strategy 

• Must be able to synthesize data and information; able to express those concepts so there is good, general understanding among diverse audiences. 

• Strategic thinker 

• Strong prioritization skills and ability to handle multiple tasks and projects simultaneously 

• Is proactive and moves projects along quickly. Raises issues with colleagues (within and outside of Market Research) to ensure that timelines and objectives are met 

• Excellent quantitative skills, significant experience with survey design, sampling and data analysis 

• Excellent writing and presentation skills, including the ability to present and defend both research plans and recommendations and conclusions based on research findings, analysis, and insights 

• Knowledge of health care industry dynamics and trends preferred 

• Knowledge of statistical techniques and a statistical package (SPSS) is a must – need to be able to conduct basic SPSS cross-tabs 

• Experience using a web-based surveying tool preferred 

• Experience managing vendor relationships 

Key Qualifications 

• 10+ years marketing research or equivalent experience; including planning, execution, and analysis of research and consulting with clients on both the front-end and back-end of research projects 

• College degree, with preferred major in marketing/marketing research, statistics, computer science/engineering or consumer psychology 

• Mastery of qualitative and quantitative marketing research methods, including appropriate uses of all types of methods, survey design, sampling, and statistical analysis 

• Strong project management skills – experience leading multiple projects and managing vendors, meeting deadlines and communicating with stakeholders 

• Ability to lead internal and vendor teams in executing large-scale research projects, as well as the ability to manage multiple studies that are in various stages in the process at the same time 

• Must possess advanced skills in MS Word, Excel, and PowerPoint. 


• Experience on both the supplier side and the client side within the marketing research profession 

• Experience at a Fortune 500 company or a company well known for marketing research discipline within the Healthcare, Financial Services or Insurance industries 

• Direct experience with D2C and B2C research, specifically copy and ad testing

Successful candidates will be required to pass a drug test and background check.