Senior Paid Social Strategist
A fast-growing agency, is hiring a Senior Paid Social Strategist. The Senior Paid Social Strategist will be responsible for developing social media marketing strategies and managing day-to-day digital advertising campaigns for a diverse set of B2B and B2C clients. The role reports to the Head of Strategy. While our client is based in Oakland, CA, but this could be a remote position for the right candidate. We also have an office in Boston.
You must have
4-6 years experience building campaigns, and audience following on Facebook, YouTube, LinkedIn, Instagram, Google and Bing mandatory.
Demonstrable experience with strategizing, managing and executing paid search/social programs for B2B clients preferred
Ability to work autonomously, identifying and solving problems that arise on accounts and within the agency as it relates to media strategy
Ability to translate metrics/analytics into insights into action
Familiarity with social listening and search measurement tools
Experience investigating consumer behavior/attitudes/trends on social/digital channels
A demonstrated passion for and understanding of social media
Commitment to excellence — working nonstandard hours when necessary, anticipating issues and communicating with diplomacy
Identifying emerging platforms and trends to drive innovation
A mind for process management experience
Bias for action, the ability to course correct and problem solve, and an entrepreneurial spirit always looking for opportunities to evolve and expand valuable services or approaches
Develop and oversee the digital media strategy for a diverse set of clients with insight into audience identification, targeting, testing, budget allocation, execution, measurement, and optimization.
Perform consumer and competitive research to understand our clients’ landscape, target audience behaviors, and KPIs. Recommend search engines, partners and platforms to use based on KPIs
Work with internal team to assess the viability of client deliverables. Develop projections/proposals and understand the tools used to build them.
Aggregate and analyze data from a variety of sources to inform hypotheses and testing/learning plans for paid social and paid search programs
Own execution of paid media on social and search channels. Leverage advanced Excel and campaign management tool skills.
Own vendor communications and partnerships.
Work closely with internal and external analytics teams to implement conversion tags and other tagging requirements. Understand, implement and troubleshoot the tracking process.
Develop reports that help effectively demonstrate optimization/performance highlights or develop a better understanding of keywords, audiences/environments that drive performance
Create client-ready reports, presentations, case studies, and other deliverables
Ensure vendor invoices are properly handled and managed in a timely manner
Proactively bring new ideas for the account to improve performance
Effectively convey insights to the client
Tie what’s happening in the accounts to the client’s business
Build relationships with clients and partners
Adjust their communication style based on the audience
Stay up-to-date on industry news and share knowledge regularly with the team and/or agency-wide
Strategists are able to operate fairly autonomously to effectively meet client goals and expectations day-to-day. This includes the ability to develop and implement strategies, define goals, define timelines and manage to them, problem-solve, and plan for contingencies.
Demonstrate leadership skills, which might include the ability to train, mentor and help onboard junior and senior team members, challenge existing processes, help bring new ideas to internal planning sessions, and overall be a self-driven learner and solutions-oriented team member.
Embrace new opportunities to learn more about or test new buying approaches, platform and technologies
Constantly improve upon your understanding of digital marketing beyond paid search and paid social, to broaden digital acumen and experience