Associate SEO Specialist

Washington, DC
Job Terms:
Start date:
Posted By:
Chris Woodbridge

Job Description:

Our client, a national non-profit organization is seeking an Associate SEO Specialist for their Digital Content team. 
We're looking for a Junior SEO Specialist with Analytics experience for Clients' Digital Content team. You’ll report to the Senior Editor of Digital Content and work alongside a Senior SEO Specialist and Digital Analyst, and a staff of content writers and digital editors to produce competitive results targeted to the 50-plus audience. We are looking for a passionate specialist to champion SEO best practices for Clients'  website, identify growth opportunities for our stakeholders and inform our overall content strategy for the website. You must also have a passion for Clients' mission.

Define requirements for page/site structure and develop and execute content strategies that will result in discovery of the brand’s content in search engines while driving traffic to the brand’s site 
Perform keyword research to help inform and execute content strategy 
Identify search demand and trends in each editorial channel 
Actively drive and execute daily SEO activities with cross-functional teams 
Manage, track and report on SEO and content discovery KPIs 
Ideate cross-platform content to increase traffic to clients' website and improve engagement with content. Inform campaigns by helping identify critical search topics and when they will resonate most with the 50+ audience. 
Constantly monitor best practices and developments in the search engine landscape. 
Use data-driven approach to solve problems, set goals and break new ground with innovative thinking 
Pull traffic reports on channels and topics (for Producers, Editors, Ad Sales) 
Research seasonal topics and trends / Identify content gaps 
Assist with large-scale Content Inventory project (content assessment and site cleanup) 
Provide weekly/monthly video reports using Brightcove Analytics 
Knowledge and Skills Required: 

A proven content discovery and SEO expert, the Junior SEO Specialist will drive growth and engagement of various audience segments across a number of key programs through website, mobile, and social channels. The Junior SEO Specialist will work within a matrixed organization, own daily SEO and content discovery initiatives for the client website. 

Demonstrated success in an SEO role at a medium to large size media or communications company 
Expertise in SEO, keyword research, content strategies and content marketing. 
Experience working with business owners to develop a deep understanding of customer needs. 
Exceptional skill at clear, concise, and compelling communication. 
Strong analytical background to seek data-driven rigor in decision-making. 
Excellent organizational and project management skills 
Proactive self-starter and a “can do” problem solver who thrives with hard challenges and approaches problems with a data driven mindset 
Passionate about the search industry with deep understanding of the landscape 
Fast thinker and smart strategist who diligently tests and optimizes to achieve goals 
Proven track record working with cross-functional teams in executing SEO and content marketing related tasks and initiatives 
Demonstrated ability to collaborate with leadership and others across an organization while managing and setting expectations 
Extremely organized and detail oriented 
Experience with Adobe Analytics (Omniture), website optimization, and industry-leading SEO tools such as Screaming Frog 
Deep understanding of digital marketing, publisher and media landscape 

Minimum Years and Type of Experience 

• 2 years direct and hands-on experience executing digital channels for large brands, private or public organizations. 

Nice to Have 

• 1 year hands-on experience reporting on digital content in Adobe Analytics, including campaign tracking

Client Description:

Our client is one of the largest non-profits in the US, with a very user-centric vision and a strong social mission. This organization dedicates its efforts on increasing membership with a strong focus digitally, via social media, and digital marketing.  The vibe is collaborative, fast-paced, and overall, passionate. The people who work here live and breathe the organization’s mission of enhancing the quality of life, and championing social change.

Work here and:

  • Help target memberships now and into the future to develop products specifically targeted to those relatively new to the workforce

  • Have your voice be heard. Our client prides itself on considering the input of all involved in projects

  • Work with fellow freelancers who know that they’re working on projects designed for the betterment of communities

  • Work on national campaigns that are targeted by community

  • Work with others who are interested in outreach and volunteerism

Our client has made customer engagement a priority and is interested in all candidates who are passionate about it as well.