Product Content Writer / Marketer

New York City
Job Terms:
Start date:
Posted By:
Meghan Healy

Job Description:

Our Leading eCommerce Client is looking for a Product Content Writer/ Marketer! 

Team Description As the Ads team, our mission is to connect online marketplace sellers to buyers through rich targeting at scale, innovative ad experiences, and data science that serves both shoppers and sellers across all devices. We have begun to build out advertising products and solutions that will enable all sellers from large merchants and brand manufacturers to mom-and-pops to redefine how they promote and sell goods more effectively on site. Our self-service ad tools allow sellers to grow scalable businesses no matter which stage they are in. As a member of the Global Ads Product Strategy team, you will:

1. Help bring the Voice of the Seller into product decisions through qualitative interviews and quantitative studies

2. Represent the Voice of the Product, from internal product briefs and global messaging to assisting with in-market messaging

3. Work with many cross-functional partners, including Product Managers, Product Developers, Sales, Marketing, and Legal Product Content Writer/Marketer 

You will be helping to create a cohesive narrative and a unified voice for all Ads products across multiple touch points and platforms. In collaboration with multiple cross-functional stakeholders, you will create useful and easy-to-understand content that helps our sellers get the most out of our Ads products, tailoring tone to different experiences. You will help capture in-market feedback about all Ads products from Client's sellers and buyers to help inform product and design decisions. You will also perform ongoing competitive and market research. This is a unique opportunity to use your writing and content marketing skills to help take Client's  self-serve advertising offerings to the next level. The content you write will be visible across Clients global sites and will help our sellers understand how they can leverage our innovative solutions to grow their business. The insights you gather will be shared with key stakeholders within Ads and other teams so that our client can deliver the right solutions to its customers. This role is for you if you are: a strong, clear writer with excellent grammar and attention to detail, who has an interest in digital technology and product development (bonus if you are interested or experienced in online advertising). You can write in a simple, straightforward and engaging way, keeping the end user in mind. You value consistency and know how to maintain and follow voice, tone and style guidelines. The ability to articulate complex solutions clearly and concisely is also critical to success in this role. 

● Plan, write, edit, and iterate content for our self-service advertising products, including interface content, FAQs, training guides, 1-sheeters, user tips & tricks, etc 
●Create written content that is clear, informative and engaging that adheres to the company voice, style and tone guidelines 
●Collaborate with market research, product marketing, sales, UX design, product management and engineering to make sure that your content accurately reflects overall strategy and serves a global content audience 
●Evaluate content for quality assurance, working with cross-functional stakeholders as needed to update/revise content before releasing to customers 
●Partner with market research and sales to determine customer needs to recommend appropriate content, updates and establish future best practices 
●Create and maintain internal training materials for core Ads products and update as required 
●Ask questions and seek to understand both customer and company rationale in everything we do 
●Conduct secondary market research online to support market landscape presentations

● Collaborate with peer Research Managers from other parts of the business to identify connection points and build out a holistic understanding of different user types and their needs and expectations 
● Assist with UX research strategy and oversee the foundational and evaluative research that supports the design and development of client's Advertising products 
● Find creative and compelling ways to share and evangelize research insights across the company 

Who You Are 
● English speaker who is a strong, clear writer with excellent grammar 
● Self-starter who can manage multiple projects in a fast-paced environment, remain focused, and still hit deadlines amidst frequently changing requirements 
● Comfort asking questions and tracking down answers 
● Strong attention to detail 
● Strong sense of initiative and follow-through with a proactive and open-minded attitude to resolving problems and delivering results 
●Ability/willingness to learn complex, sometimes technical, concepts quickly 
●Ability to translate complex concepts into simple and intuitive communications and guides 
●Experience in Advertising, B2B, B2C or E-Commerce context is preferred 
●Experience working independently in a cross-functional team, including geographically dispersed partners is a bonus 
●If available, please include a link to samples of your work that demonstrate experience across different content types. You may show content you’ve created for user interfaces, user education, direct or transnational emails, style guides or product launch content