Marketing Manager / Content Strategist - Intermediate

San Francisco, CA
Job Terms:
Start date:
Posted By:
Erica R. Brown

Job Description:

 A Fortune 500 Apparel Retailer located in San Franciso, CA  is looking for an ​​Marketing Manager - Intermediate​ to join their team.

This role has a tentative end date of 11/12/19 and is a great way to get your foot in the door at this AMAZING company !!

• Owns content planning and execution for key Commercial Plan (CP) content across retail, site and email placements for our leveraged markets (Mexico & Outlet) as well as case-by-case CP events for US/ Canada 
• Owns strategic planning and execution of evergreen in-store Commercial signage 
• Supports pre-season planning, in partnership with the Sr Manager, to develop omni strategies, ensuring all messaging is backed by strong product and impactful store presentation 
o Including:  Building out monthly online content calendar across markets 
 Managing testing agenda and roadmap 
• Manages in-season CP contingency offers 
• Plans and implements holiday offer landing page 
• Lead for ad hoc projects related to digital and retail commercial content 
• Accountable for all relevant vehicle insights & inputs in applicable briefs at a seasonal and monthly level 
• Participates in all in-season dialogues as a Commercial content representative, inclusive of in-season kick-off, creative reviews, final layout reviews, and mechanicals approval, partner with internal teams to lead creative development that delivers on objectives within budget 
• Knows the customer experience end-to-end, bringing an understanding of the market and competitive trends to all placements 

Top 3-5 Skills needed to perform this role/job

 Expert understanding of content marketing KPIs, particularly in a digital space. Expert understanding of both digital and retail content marketing strategies. Understand business needs in order to prioritize workload.

Top 3-5 Soft Skills for the company culture fit:

Strong written & verbal communication skills, interpersonal skills, able to self-direct and navigate ambiguity, critical thinker with a strategic mindset, resourceful.

 Additional Desired Skills/ Software requirements: Understanding of Microsoft Suite, Airtable and WorkFront experience a plus 

• 3-5 years of experience in consumer marketing; content marketing experience required 
• Proven ability to translate business priorities into compelling marketing messages 
• Strategic, data-driven, global thinker with a customer focused mindset 
• Solid analytical skills, ability to glean insights and tell a story from data 
• Strong ability to prioritize on the go 
• Team player with top notch people skills who can foster dynamic relationships with leaders of other cross functional teams, including but not limited to: Merchandising, Production, Creative, Styling & Photo Production, Visual Merchandising 
• High energy level and ability to thrive in a fast-paced and changeable environment, comfortable with ambiguity 
• Laser focused on results both at an individual level and for the team at large 
• Self-starter with an innate sense of curiosity and eagerness to test and learn 
• Experience in fashion and retail strongly preferred 
• BA/BS required 

Client Description:

Our Client is an Fortune 500 Apparel Retailer that has grown from a single store to a global business throughout its 46 year run!

Talent placed here are given the autonomy to be hands-on decision makers from day one. The company's leadership assumes a supportive role and applies a collaborative management style, offering the guidance and insight to help transform your suggestions into strategies.

This is an environment where co-workers are constantly challenging each other to learn and grow in their roles every day, which energizes the office, and creates forward motion, both on a personal level, and as a company. They’re experimenting with their digital reach, using tech as a catalyst for industry change - both online and in stores. With such robust focus and investment on innovation, employees have the opportunity to directly contribute to the changing landscape of the retail world!

The company culture here is one of relaxed, inclusive community with an ever-present focus on learning and development - both for the individual team member as well as the projects and initiatives that are driving the company forward. And, with tons of cool volunteering opportunities and initiatives, employees have the chance to become influential community leaders as they work for positive change.