SEO Specialist

Job Terms:
Start date:
Posted By:
Luisiana Cruz

Job Description:


Job Overview

The Digital Marketing Manager – SEO Specialist helps to drive organic growth and awareness of  partner university brands and its own digital properties. The ideal candidate is a digital marketing expert who also possess a strong knowledge of search engine optimization (SEO).

Essential Functions

Research and implement SEO recommendations for organic SEO success
Build link generation campaigns to increase the search authority of partner university microsites
Conduct keyword research and on-page targeting across different content pages on microsites
Partner with external agencies to implement organic search campaigns on Google in countries in which operates
Use latest SEO tools such as BrightEdge and Google Search Console to monitor, analyzeE and optimize traffic, SERP rankings, and customer acquisition metrics
Create dashboards to monitor performance and guide optimization decisions
Partner with front-end engineers to develop and implement technical and on-site optimization recommendations
Assist the Content team with the development of informed content strategies that identify topic areas where can make the most impact in increasingly discoverability
Develop business cases for innovative content strategies that expand reach beyond its current audiences
Monitor and evaluate search results and search performance across the major search channels to improve rankings, and create execution plans for link building
Work closely with regional teams to develop localized strategies for high content performance

Minimum Qualifications

Bachelor’s degree in marketing, communications, or a related field
International or global SEO experience
Experience in best-of-breed link-building tactics and strategy
Deep understanding of and expert-level experience in SEO
Experience working for a company in a highly competitive industry
Strong knowledge of Google’s ranking algorithms, Google webmaster tools, and core SEO principles
Strong knowledge of Google Marketing products such as Google Analytics, Google Tag Manager, and Google Search Console
Good understanding of HTML, CSS, and JavaScript for SEO purposes as well as site architecture
Ability to manage a high-functioning global team
Eligibility to work in, and travel freely to and from, the United States without sponsorship 

 Preferred Qualifications

Entrepreneurial spirit and ability to thrive in a fast-paced environment
Knowledge and understanding of international search engines such as Naver, Baidu, Yandex