Digital Analyst - Adobe Analyst

Job Terms:
Start date:
Posted By:
Elizabeth Bennett

Job Description:


The Digital Analyst will help to drive data based insights focused on digital content, audiences & user journeys to support various dynamic content & personalization initiatives. They will create and update dashboards, perform analysis, and identify actionable insights to improve the customer experience.


Responsibilities include, but are not limited to: 

• Understanding of multi-touch digital marketing campaigns 
• Assist with Adobe Analytics implementations across Web, mobile, and apps 
• Conduct quality control testing on existing implementations to continuously drive improvement and optimize data flows
• Evangelize best-practice approaches for implementation of Adobe Analytics and Adobe Tag Management (DTM)Evangelize best-practice approaches for implementation of Adobe Analytics and Adobe Tag Management (DTM) 
• Understand and share knowledge about the full Adobe product suite, inclusive of Audience Manager, Target, Launch, Adobe Data Workbench, Advertising Cloud, and Experience Manager 
• Create comprehensive reporting, insights, and recommendations across websites, digital advertising, social media, email marketing, etc. 
• Work closely with key cross-functional teams (media, digital strategy, advanced analytics, brand management, etc.) to interpret campaign results and deliver a faultless customer experience 
• Develop testing, measurement, tracking, data visualization, and technology integration strategies to support clients’ business objectives 
• Solid understanding of SEO best practices 
• Ability to recognize and report campaign trends 
• Support reporting for A/B testing and multivariate tests 
• Manage own work product, schedules and deliverables 
• Strong planning and organizing skills 

Required Skills: 
• 3-5 years of experience in a data analyst role 
• Bachelor’s Degree, or equivalent work experience 
• Exceptional analysis and problem solving skills. 
• Ability to communicate findings and business recommendations to senior management. 
• Ability to synthesize information from a variety of sources to arrive at optimal solutions. 
• Proficient with Adobe Marketing Cloud tools: Analytics, Workspace, Ad Hoc Analysis, Report Builder 
• Proficient in Microsoft Excel & Power Point 
• Highly motivated, detail oriented, and a self-starter 

Preferred Skills: 
• Experience in other Online Marketing disciplines, such as SEM, SEO, Social Media, etc. 
• analytics concepts such as Predictive Analytics, Machine Learning, Artificial Intelligence, Modelling• Experience with data wrangling techniques/tools 
• Experience with Big Data Technology

Client Description:

AQUENT STUDIOS: Why work with us?  

Long term career opportunities supporting Fortune 500 brands

Comprehensive health and dental insurance subsidized

Paid weekly

401(k) through Fidelity

FSA's and Voluntary insurance programs​

Access to free training and continuing education