Brand / Category Manager

Shelton, CT
Job Terms:
Start date:
Posted By:
Meghan Healy

Job Description:

Our Leading Personal Care Client is looking for a Brand Manager! 

Position Summary 
Develops, implements and evaluates marketing activities to meet profit and sales objectives for a brand. Responsible building strong brands, overall coordination, including setting the direction, executing programs and leading daily activities for a brand 

Business Fundamentals: 
• Provides strategic rationale for spending and reallocation recommendations 
• Accountable for ensuring brand budget is within P&L parameters 
• Effectively manages brand through monthly Pre -S&OP process 
• Can effectively communicate key issues impacting brand volume performance and identify potential solutions 
• Has deep understanding of brand P&L and meet with finance quarterly 

Business Analytics 
• Regularly has ability to leverage insights to business implications based on existing research 
• Identifies analysis opportunities for the brand 
• Skilled at analyzing complex data to develop Key Learning’s and implications for brand 
• Establishes aggressive yet achievable Brand Health metrics goals 
• Identify and apply key consumer insights to support business opportunities 
• Able to conduct comprehensive competitive analysis utilizing appropriate strategic framework 
• Able to anticipate competitive response to brand actions 
• Develops hypothesis in advance of data collection/analysis 
• Succinctly translates data into underlying conclusions/implications/recommendations 
• Has experience in advanced analytics such as Marketing Mix, Price Elasticity, Bases volumetric, Equity Tracking 
• Able to lead development of CAR/CER for product line extension/restage 
• Identifies opportunities to apply prior research/knowledge to support existing and new brands. 
• Recommends programs and share findings with other regions/brands 

• Responds effectively to questions, even when unprepared; can "think on feet" 
• Effectively presents and gains alignment to a plan or proposal with authority and conviction 
• Demonstrates ability to write clear and actionable recommendations 

Strategic Planning 
• Leads the ABP process. Specific skills include work plan management, developing accurate analyses, leading agency partners, and P&L development 
• Has an ability to develop an innovation road map including converting key consumer insights into product opportunities, developing financial revenue/capital projections 
• Leads execution of multiple marketing programs as part of ABP 

Brand Development (Consumer Communication) 
• Able to write product concepts and positioning statements; exhibits ability to guide team to develop concepts/ positioning statements 
• Initiates marketing claims development process with R&D and agency partners for products or brands
• Develops and implements programs from start to finish including the establishment and evaluation of metrics 
• Leads others to develop and execute programs 
• Leads promotional or major packaging graphics projects including overseeing timeline to deliver on– shelf execution date 
• Leads advertising development from briefs to overseeing consumer research to validate advertising 
• Leads advertising production in conjunction with agency to deliver timetable and budget 
• Key contact with agencies for a brand 
• Support the creation of a full digital strategy to enhance brands in the digital space; 
Required Education, Skills and Experience 

• B.A/B.S. Degree 
• At least 5 years of experience in consumer-packaged goods marketing 
• 2+ years of experience planning and executing digital marketing campaigns; 

Desirable Education, Skills and Experience 
• MBA Preferred 
• Proven leadership and strategic abilities 
• Must be a decisive, action oriented individual with experience leading others 
• Proven ability to communicate cross functionally 
• Must have excellent written and presentation skills 
• Proven ability to work effectively on teams 
• Must demonstrate mastery of marketing techniques 
• Proven working experience in digital marketing; 
• Demonstrated experience driving results through paid and organic social media campaigns; 
• SEO experience (i.e., title tags, meta descriptions, key word density); 
• Proficiency using 3rd party technical and Social tools and platforms (Hootsuite, Buffer, Nuvi, TweetDeck Sprout Social, Sprinklr, Radian 6, Mail Chimp, Javascript, Word Press, CSS, etc).,