#146351

Social Media Strategist

Location:
Tarrytown, NY
Job Terms:
Permanent
Start date:
05/06/2019
Posted By:
Maureen Shiver
Date:
04/10/2019

Job Description:

Job Description:

The Social Media Strategist will report to the Senior Manager, Social & Emerging Media and, under the direction and guidance of the Manager, will plan and execute social media and related campaigns for several consumer healthcare products.

Specifically:

  • Develop the communication strategy and creative calendar for each of his/her assigned brands.
  • Interface with creative development resources to produce copy and images for social media posts including but not limited to internal resources, agency partners and User Generated Content (UGC).
  • Interface with paid social media service to allocate and optimize media spend against social activities.
  • Work with Brand Managers and Legal/Regulatory department to approve and schedule social posts for Facebook, Instagram, etc.
  • Acknowledge and respond to comments or questions on social media profiles while adhering to company, FDA, and FTC guidelines.
  • Engage with consumers on owned channels (i.e. corporate websites, branded social profiles) and not owned channels (product reviews, social media posts).
  • Plan and execute Influencer Marketing and Content Marketing campaigns.
  • Research online product ratings and reviews; posting responses in appropriate situations.

Qualifications

Education:

Bachelor's Degree in Marketing, Communications, Technology, or related field.

Experience:

  • 2+ years social media community management at an agency, brand marketer, or marketing services provider.

Required Knowledge:

  • Strong knowledge of US digital marketing platforms and technologies
  • Strong knowledge of digital media planning parameters and measurement criteria
  • Strong knowledge of Sprinklr or equivalent social management systems
  • Strong knowledge of copywriting for digital platforms (i.e. Facebook, Twitter)
  • Excellent math skills and attention to detail
  • Working knowledge of image production (i.e. PhotoShop)

Additional Comments:

  • Members of the digital marketing team are expected to take on an entrepreneurial role in developing the department and its capabilities. Applicants must be willing to take on any/all relevant tasks in which their abilities may benefit the company.