Director, Ad Sales Research

New York, NY
Job Terms:
Start date:
Posted By:
Kathleen Ellison

Job Description:

About Us:

Aquent's Client is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. This company owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. It is the policy of this company and their affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by law.

Job Purpose:

Aquent's Client is seeking a trusted team and thought leader for the Director of Ad Sales Strategy & Analytics to drive research innovation, measurement opportunities, consumer understanding, and forward thinking sales solutions with a focus on meeting sales revenue goals. The individual will possess solid personnel management and communication skills, a strong analytical background, and be technically proficient with linear and digital media research software applications. The Director is a team leader and catalyst for change in the group.

Duties and Responsibilities:

  Support SVP and VP of Strategy & Analytics to define challenges, develop strategy and provide solutions

  Execute and lead sales strategy solutions for company and potential application across company portfolio

  Drive consumer insights across platforms for a complete understanding of video consumption from linear to digital to out of home to virtual reality, generate thorough insights on the sports fan across generations

  Independently direct the creation of marketing and sales materials for The Company's properties

  Become a trusted advisor and partner for sales and marketing leadership to provide innovative products

  Direct and deliver proof of advertiser campaign performance presentations

  Utilize both syndicated and custom research tools to effectively position various linear and digital properties and develop ROI analysis, communicate the value of ad environment

  Partner with VP on company and portfolio positioning in the video advertising marketplace

  Explore and evaluate new metrics, advise and execute sales strategies to achieve revenue goals

  Cultivate relationships with leading and emerging research partners, negotiate agreements

  Well-versed in data hygiene/QA methods related to digital advertising campaign measurement and implementation processes, solid understanding of IAB standards

  Mentor and coach a team consisting of a manager, analyst, and interns

  Manage Consumer panel to write and program surveys, analyze results, moderate community discussions and manage the panelist experience

  Monitor trends in sports media and sponsorship space (TV rights fees; multi-platform marketing and consumption; marketplace consolidation; etc.) across trades, publications, and other industry sources

  Key clients: sales linear and digital teams, marketing, pricing & planning, sales operations


  Bachelor's Degree, preferably in Marketing, Economics/Finance, Media, Sports Management, Statistics

  8+ years of experience, preferably media and/or advertising research, with video based media company, agency, research supplier, or sports organization

  Outstanding project management and time management skills – Proven ability to manage multiple projects simultaneously, prioritizing tasks to meet deadlines and organizational objectives

  Excellent research and analytical skills– Ability to structure analysis and correctly interpret data to create a compelling narrative that accurately address the business challenge at hand

  Experience managing and developing a team, guiding the team to a strong performance

  Intimate knowledge of Media Math and Digital KPIs

Eligibility Requirements:

  Must be willing to work in New York, NY

  Must have unrestricted work authorization to work in the United States

  Must be 18 years or older

Desired Characteristics:

  Proven knowledge of Nielsen systems (NNTV, NPower, Ad Intel, TV Brand Effect, Arianna, @Plan), Gfk/MRI, Adobe Analytics, comScore, Google Analytics and Millward Brown Digital. Prior experience with Lake5, Rentrak TV Essentials, Rentrak Rubik a plus

  Must be well-versed in Microsoft Office applications with significant experience working with Excel and PowerPoint. Prior experience with Tableau, R, Python, SPSS, SAS a plus

  Established background in managing research vendors, leading RFP process

  Strategic thinker with a deep interest in sports media, analytics, business, and finance

  Experience with big data/ complex analyses including Nielsen/Adobe segmentations, and work with custom research projects (ad effectiveness, sponsorship ROI analysis)

  Ability to multi-task, a strategic, critical thinker with an analytical, creative, and innovative mindset

  Extremely strong interpersonal and communication skills, experience in client-facing role

  Ability to analyze and interpret quantitative and qualitative research with client needs in mind

  Understanding of quantitative research methodologies, survey design, and analysis

  Feel comfortable communicating both verbally and in writing to all levels within the organization

  Candidates must be proactive thinkers who can handle multiple projects at once

  Must be able to meet tight deadlines

  Team player and ability to work independently

Client Description:

This media and entertainment client is on a mission … and they need you to help them do it. Their mission? To change the world through compelling content. Does that sound like a mission you can get on board with? If so, here’s what you’ll find working here:

  • They foster creativity and diversity. Diversity of ideas, and people. They see it as one of their biggest advantages.

  • They’re risk takers - again with the fostering creativity! Take a chance, make a mark, and see where it gets you. Sometimes, the biggest successes come from the biggest ideas, masked as the biggest risks.

  • Overwhelmingly, their employees are happy with their work environment. Words like ‘happy’, ‘content’, ‘friendly’ are words we tend to hear.

  • A sense of ownership. Have an idea? Manage projects? Run with it, and they’ll support you.

How better to further your career than with a major media brand encouraging you to push yourself on the job? Unleash your pioneering spirit here by embracing new technology, pushing the envelope creatively and jumping into action as a well respected member of their team.